We use a large, randomized field experiment that exogenously varies prices to test their effect on consumption. Full information is available at zero costs. However, households state prices that are, on average, ten times larger than actual. But ignorant households cannot react to prices and so...

We use a large, randomized field experiment that exogenously varies prices to test their effect on consumption. Full information is available at zero costs. However, households state prices that are, on average, ten times larger than actual. But ignorant households cannot react to prices and so...

Given the recent steadily declining consumption of school milk in Germany, aresearch project was set up by the German Federal Ministry of Food, Agriculture and Consumer Protection, in affiliation with other institutions, to retrieve quantifiable information on the different influencing factors...

Given the recent steadily declining consumption of school milk in Germany, a research project was set up by the German Federal Ministry of Food, Agriculture and Consumer Protection, in affiliation with other institutions, to retrieve quantifiable information on the different influencing factors...