Search Results - subject:"price optimization"

Optimal early-bird discounts and the challenges of diversion

Alnes, Per Kristian - In: International journal of the economics of business 32 (2025) 1, pp. 105-137

Persistent link: https://www.econbiz.de/10015193699

Keyword-level Bayesian online bid optimization for sponsored search advertising

Majima, Kaito; Kawakami, Kosuke; Ishizuka, Kota; … - In: Operations research forum 5 (2024) 2, pp. 1-32

Persistent link: https://www.econbiz.de/10015179784

Dynamic pricing using flexible heterogeneous sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: OR Spectrum 46 (2024) 1, pp. 29-72

specification is used for price optimization and allows the derivation of optimal price paths of brands for individual stores of …

Persistent link: https://www.econbiz.de/10015333152

Dynamic pricing using flexible heterogeneous sales response models

Aschersleben, Philipp; Steiner, Winfried J. - In: OR spectrum : quantitative approaches in management 46 (2024) 1, pp. 29-72

Persistent link: https://www.econbiz.de/10014519153

Prescriptive price optimization using optimal regression trees

Ikeda, Shunnosuke; Nishimura, Naoki; Sukegawa, Noriyoshi; … - In: Operations research perspectives 11 (2023), pp. 1-9

This paper is concerned with prescriptive price optimization, which integrates machine learning models into price … optimization to maximize future revenues or profits of multiple items. The prescriptive price optimization requires accurate demand … forecasting models because the prediction accuracy of these models has a direct impact on price optimization aimed at increasing …

Persistent link: https://www.econbiz.de/10014448605

The impact of discriminatory pricing based on customer risk : an empirical investigation using indirect lending through retail networks

Amaral, Christopher; Kolsarici, Ceren; Nediak, Mikhail - In: European journal of marketing 57 (2023) 13, pp. 56-86

Persistent link: https://www.econbiz.de/10014448618

Dynamic offer creation for airline ancillaries using a Markov chain choice model

Wang, Kevin K.; Wittman, Michael D.; Fiig, Thomas - In: Journal of revenue and pricing management 22 (2023) 2, pp. 103-121

Persistent link: https://www.econbiz.de/10014250079

The reserve price optimization for publishers on real-time bidding on-line marketplaces with time-series forecasting

Wodecki, Andrzej - In: Foundations of Management 12 (2020) 1, pp. 167-180

Today's Internet marketing ecosystems are very complex, with many competing players, transactions concluded within milliseconds, and hundreds of different parameters to be analyzed in the decision-making process. In addition, both sellers and buyers operate under uncertainty, without full...

Persistent link: https://www.econbiz.de/10012601102

The reserve price optimization for publishers on real-time bidding on-line marketplaces with time-series forecasting

Wodecki, Andrzej - In: Foundations of Management : the journal of Warsaw … 12 (2020) 1, pp. 167-180

Persistent link: https://www.econbiz.de/10012490328

Price Management in the Used-Car Market: An Evaluation of Survival Analysis

Born, Alexander; Kovachka, Nikoleta; Lessmann, Stefan; … - 2018

Second-hand car markets contribute to billions of Euro turnover each year but hardly generate profit for used car dealers. The paper examines the potential of sophisticated data-driven pricing systems to enhance supplier-side decision making and escape the zero-profit-trap. Profit maximization...

Persistent link: https://www.econbiz.de/10012433213