Wang, Tingting; Zhou, Chuiri - In: Journal of Modelling in Management 12 (2017) 2, pp. 190-203
behavior and demand uncertainty. Price protection is a kind of rebate that the retailer provides to consumers when the price … drops during the selling season. The research investigates whether price protection can bring the retailer advantages. This … paper compares price protection’s impact with price commitment. In addition, the paper studies the price protection …