Boniface, Bonaventure; Gyau, Amos; Stringer, Randy - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 288-304
Purpose – Price satisfaction is an influential factor in competitive performance and business success. Strong price … purpose of this paper is to explore the dimensions of price satisfaction in the context of the Malaysian dairy industry. The … aim is to determine which dimensions of price satisfaction affect relationship performance between Malaysian dairy …