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Search: subject:"pricing scope"
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ceiling reservation price
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Improving
pricing
scope
through consumers' construal level : evidence based on consumers' willingness-to-pay ranges
Isaak, Karina
;
Wilken, Robert
;
Dost, Florian
;
Bürgin, David
- In:
Die Unternehmung : Swiss journal of business research …
74
(
2020
)
4
,
pp. 365-383
Persistent link: https://www.econbiz.de/10012390045
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