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Exploring consumer participation in brand metaverse communities, focusing on the metaverse features : fantasy experiences and self-expansion
Yoon, Namhee
;
Choi, Dooyoung
;
Lee, Ha Kyung
- In:
Journal of consumer behaviour
24
(
2025
)
1
,
pp. 267-281
Persistent link: https://www.econbiz.de/10015333923
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