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Search: subject:"privacy and data security"
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Does (customer data) size matter? : generating valuable customer insights with less customer relationship risk
Plangger, Kirk
;
Marder, Ben
;
Montecchi, Matteo
;
Watson, …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2016-2028
Persistent link: https://www.econbiz.de/10014338467
Saved in:
2
Commitment-trust theory in social media interactions : implications for firms
Rashidi-Sabet, Siavash
;
Bolton, Dorcia E.
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
13/14
,
pp. 1300-1335
Persistent link: https://www.econbiz.de/10015194114
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