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  • Search: subject:"privacy perception"
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Year of publication
Subject
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Advertising 1 Advertising effects 1 Basisgesundheitsversorgung 1 Brand image 1 Brand management 1 Consumer behaviour 1 Data protection 1 Datenschutz 1 Dienstleistungsqualität 1 E-Health 1 E-health 1 Gesundheitsversorgung 1 Gesundheitswesen 1 Health care 1 Health care system 1 Internet marketing 1 Konsumentenverhalten 1 Markenführung 1 Markenimage 1 Mobile Anwendung 1 Mobile Marketing 1 Mobile advertising 1 Mobile application 1 Mobile marketing 1 Online-Marketing 1 Primary health care 1 Service quality 1 Social Web 1 Social network 1 Social web 1 South Africa 1 South African public health care sector 1 Soziales Netzwerk 1 Südafrika 1 Viral marketing 1 Virales Marketing 1 Werbewirkung 1 Werbung 1 advertising spreading 1 app-based primary care 1
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Online availability
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Free 2 CC license 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Du Preez, Ronel 1 Garcia-Davalos, Alexander 1 Garcia-Duque, Jorge 1 Pentz, Christian D. 1 Tonder, Grethe van 1
Published in...
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Journal of promotion management : innovations in planning and applied research 1 South African journal of business management 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
Cover Image
Managerial practices for app-based primary care telemedicine service acceptance in South Africa
Tonder, Grethe van; Du Preez, Ronel; Pentz, Christian D. - In: South African journal of business management 55 (2024) 1, pp. 1-10
, innovativeness, privacy perception and care perception. Practical implications: To date, prior literature has not yet identified the … until present, that is, (positive) privacy perception and care perception are identified. …
Persistent link: https://www.econbiz.de/10015199895
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Cover Image
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
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