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ambiguity 1 probability \times utility interactions 1 risk 1
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Einhorn, Hillel J. 1 Hogarth, Robin M. 1
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Venture Theory: A Model of Decision Weights
Hogarth, Robin M.; Einhorn, Hillel J. - In: Management Science 36 (1990) 7, pp. 780-803
Several theories suggest that people replace probabilities by decision weights when evaluating risky outcomes. This paper proposes a model, called venture theory, of how people assess decision weights. It is assumed that people first anchor on a stated probability and then adjust this by...
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