Nierop, J.E.M. van; Paap, R.; Bronnenberg, B.; Franses, … - Erasmus University Rotterdam, Econometric Institute - 2005
: Brand choice, Consideration set, Probit models.
2
1 Introduction
The theory of consideration sets, developed in the … approach is that it leads to a non-
diagonal covariance structure in the multivariate probit models, that is, the unconditional …