Gutiérrez, Ana; Aguilar, Jose; Ortega, Ana; Montoya, Edwin - In: Journal of innovation and entrepreneurship : JIE 14 (2025) 1, pp. 1-25
to define innovation problems in an organization. The tasks of the autonomic cycle are filter the customer comments from …, when and why?), to define innovation problems. Finally, this article analyzes a case study of a fashion company using its … customer returns, merchandise delivery problems, shipment failures, failure to respond timely to customers, among other things …