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  • Search: subject:"process-driven approach"
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Year of publication
Subject
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Bank 1 Beziehungsmarketing 1 Customer satisfaction 1 Dienstleistungsqualität 1 India 1 Indien 1 Kundenzufriedenheit 1 Personal banking 1 Private sector 1 Privatkundengeschäft 1 Privatwirtschaft 1 Public bank 1 Relationship marketing 1 Service quality 1 customer experiences 1 customer relationship management 1 customer satisfaction 1 organisational commitment 1 process-driven approach 1 public and private banks 1 technology orientation 1 Öffentliche Bank 1
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Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Saxena, Noopur 1 Taneja, Mayur 1
Published in...
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International journal of public sector performance management 1
Source
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ECONIS (ZBW) 1
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A study on CRM effectiveness in public and private sector banks
Saxena, Noopur; Taneja, Mayur - In: International journal of public sector performance … 4 (2018) 1, pp. 45-56
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