Technical analysis is defined as the tracking and prediction of asset price movements using charts and graphs in combination with various mathematical and statistical methods. More precisely, it is the quantitative criteria used in predicting the relative strength of buying and selling forces...

The strategic decision making process is conceptualized to occur in seven phases. A computer simulation model based on these steps has been developed which integrates the processes of organizational perception of key environmental factors, strategy formulation by the organization, and execution...

Presents the results of an empirical study performed for a population of Swedish printing firms in order to investigate how firms with different order rates differ in other respects. Provides a number of hypotheses relating to order rates and reports. Suggests that there is a complex interplay...

Presents a simple model whose objective is to utilize existing and ongoing survey data in order to allow the advertising manager to segment the market in an optimum way. Shows how segmenting the market in such a way maximizes the budgetary constraints of the advertising manager.

Looks at models constructed for the gas industry domestic, central heating, cooling and industrial markets. Shows how these models can be used to permit the rapid assessment of marketing targets for appliance sales and price levels against gas supply constraints. Concludes that although these...

Investigates communication and diffusion theory in the industrial sector, an area seldom considered. Examines the evidence from consumer markets and then goes on to extend these approaches for industrial marketing. States that the theory of diffusion of innovations should be modified for...