Search Results - subject:"processing fluency"

Location matters when advertising sustainable products : influences of conceptual metaphor and anthropomorphism

Shirai, Miyuri - In: International journal of consumer studies 49 (2025) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10015333860

Emoji are not all created equal : the effects of emoji variations on brand attitudes, product quality expectations and trial intentions

Deng, Qi; McShane, Lindsay - In: International journal of consumer studies 49 (2025) 4, pp. 1-18

Persistent link: https://www.econbiz.de/10015456296

The effectiveness of immersive media in promoting consumer products : augmented vs. virtual reality

Wu, Jin-Feng; Zhang, Zhen; Wu, Yinglu; Tang, Xin-Jie - In: Journal of retailing and consumer services 86 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015441888

Lost in translation? : how multilingual packaging influences product evaluations by impeding consumers' processing fluency

Hüttl-Maack, Verena; Munz, Rafael - In: Journal of retailing 101 (2025) 1, pp. 68-85

Persistent link: https://www.econbiz.de/10015396549

Risk of desirable user experiences : insights from those who create, facilitate and accept mobile payments

Mahler, Martin; Murphy, Andrew - In: Electronic commerce research 25 (2025) 5, pp. 3927-3948

Persistent link: https://www.econbiz.de/10015595490

The interplay of information order and locus of attention on the truth effect in healthy food advertisements

Jang, Jung Min - In: Psychology & marketing 41 (2024) 1, pp. 16-26

Persistent link: https://www.econbiz.de/10014467461

Enhancing consumer evaluation of new products : the role of innovation newness and communication strategy

Lee, Juyon; Chu, Wujin; Roy, Rajat - In: Journal of business research : JBR 182 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10015125215

When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce

Pfaff, Alexander; Spann, Martin - In: Psychology & marketing 40 (2023) 11, pp. 2413-2427

Persistent link: https://www.econbiz.de/10014432410

The Perceived Convincingness Model : why and under what conditions processing fluency and emotions are valid indicators of a message's perceived convincingness

Hoeken, J. A. L.; Fikkers, Karin; Eerland, Anita; … - 2023

Persistent link: https://www.econbiz.de/10014287616

Visuelle Wirkung von Produktneuheiten: Die Rolle der Marke bei der Designanpassung

Anandakrishnarajah, Arun - In: Junior Management Science (JUMS) 8 (2023) 2, pp. 453-472

Determinante der Processing Fluency agieren könnte, um das ästhetische Gefallen zu beeinflussen. Zur Überprüfung des konzeptuellen … Produktdesigns einer starken Marke die Processing Fluency reduziert. Die Proportionsveränderung wirkt sich jedoch nicht auf das … processing, drawing on both categorization theory and processing fluency theory. It posits that changes in proportion can act as …

Persistent link: https://www.econbiz.de/10014528925