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Search: subject:"processing fluency"
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Consumer behaviour
104
Konsumentenverhalten
103
Processing fluency
87
processing fluency
48
Brand image
38
Markenimage
37
Advertising effects
28
Werbewirkung
28
Advertising
21
Experiment
20
Werbung
20
Wahrnehmung
19
Perception
18
Cognition
17
Kognition
17
Product design
17
Produktgestaltung
16
Brand management
15
Markenführung
15
Brand
13
Internet marketing
13
Online-Marketing
13
Markenartikel
12
Online retailing
11
Online-Handel
11
Emotion
9
Kaufentscheidung
9
Purchase decision
9
Social Web
8
Social web
8
Tourism marketing
8
Tourismusmarketing
8
Visualization
8
Ästhetik
8
Aesthetics
7
Customer satisfaction
7
Holiday behaviour
7
Kundenzufriedenheit
7
Urlaubsverhalten
7
Visualisierung
7
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111
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18
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Article
145
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2
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126
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126
research-article
11
Article
3
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English
141
Undetermined
4
German
2
Author
All
Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Chan, Eugene Y.
2
Chang, Yaping
2
Chattaraman, Veena
2
Driesener, Carl
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanks, Lydia
2
Herrmann, Andreas
2
Huhmann, Bruce A.
2
Kim, Jonghyeong
2
Kwon, Hannah Gloria
2
Lee, Seonjeong
2
Li, Fangxuan
2
Li, Xiaolin
2
Mattila, Anna S.
2
Myszkowski, Nils
2
Northey, Gavin
2
Park, Jihye
2
Pfaff, Alexander
2
Riley, Jennifer
2
Ryu, Sann
2
Song, Hanqun
2
Spann, Martin
2
Stocchi, Lara
2
Storme, Martin
2
Taylor, Eileen
2
Wright, Malcolm
2
Yoo, Seunghyun
2
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Institution
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
11
Journal of retailing and consumer services
11
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Tourism management : research, policies, practice
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing research
3
Asia Pacific Journal of Marketing and Logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of consumer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Bank Marketing
1
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ECONIS (ZBW)
128
Other ZBW resources
12
RePEc
4
EconStor
3
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91
The effect of color and self-view priming in persuasive communications
Kareklas, Ioannis
;
Muehling, Darrel D.
;
King, Skyler
- In:
Journal of business research : JBR
98
(
2019
),
pp. 33-49
Persistent link: https://www.econbiz.de/10012007158
Saved in:
92
Image-text inconsistency effect on product evaluation in online retailing
Lee, Kiljae
;
Choi, Jungsil
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012025978
Saved in:
93
A comprehensive review on logo literature : research topics, findings, and future directions
Kim, Min Jung
;
Lim, Joon Ho
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1291-1365
Persistent link: https://www.econbiz.de/10012178627
Saved in:
94
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
95
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
96
A map for effective advertising : the metaphoric advertising processing model
Dehay, Eliza K.
;
Landwehr, Jan Rüdiger
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10012162458
Saved in:
97
What's in a logo? : the impact of complex visual cues in equity crowdfunding
Mahmood, Ammara
;
Luffarelli, Jonathan
;
Mukesh, Mudra
- In:
Journal of business venturing
34
(
2019
)
1
,
pp. 41-62
Persistent link: https://www.econbiz.de/10011980973
Saved in:
98
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
99
Attract, captivate, and make them return:
processing
fluency
effect on estimated shopping time and loyalty intention
Im, Hyunjoo
;
Ha, Young
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 126-144
Persistent link: https://www.econbiz.de/10011849127
Saved in:
100
Perceived product sizes in visually complex environments
Ketron, Seth
- In:
Journal of retailing
94
(
2018
)
2
,
pp. 154-166
Persistent link: https://www.econbiz.de/10011881396
Saved in:
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