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Search: subject:"processing fluency"
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Consumer behaviour
104
Konsumentenverhalten
103
Processing fluency
87
processing fluency
48
Brand image
38
Markenimage
37
Advertising effects
28
Werbewirkung
28
Advertising
21
Experiment
20
Werbung
20
Wahrnehmung
19
Perception
18
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17
Kognition
17
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17
Produktgestaltung
16
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15
Markenführung
15
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13
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13
Online-Marketing
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Markenartikel
12
Online retailing
11
Online-Handel
11
Emotion
9
Kaufentscheidung
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9
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8
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8
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Ästhetik
8
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7
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7
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7
Kundenzufriedenheit
7
Urlaubsverhalten
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7
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18
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Article
145
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2
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126
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research-article
11
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3
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1
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English
141
Undetermined
4
German
2
Author
All
Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Chan, Eugene Y.
2
Chang, Yaping
2
Chattaraman, Veena
2
Driesener, Carl
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanks, Lydia
2
Herrmann, Andreas
2
Huhmann, Bruce A.
2
Kim, Jonghyeong
2
Kwon, Hannah Gloria
2
Lee, Seonjeong
2
Li, Fangxuan
2
Li, Xiaolin
2
Mattila, Anna S.
2
Myszkowski, Nils
2
Northey, Gavin
2
Park, Jihye
2
Pfaff, Alexander
2
Riley, Jennifer
2
Ryu, Sann
2
Song, Hanqun
2
Spann, Martin
2
Stocchi, Lara
2
Storme, Martin
2
Taylor, Eileen
2
Wright, Malcolm
2
Yoo, Seunghyun
2
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
11
Journal of retailing and consumer services
11
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Tourism management : research, policies, practice
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing research
3
Asia Pacific Journal of Marketing and Logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of consumer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Bank Marketing
1
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ECONIS (ZBW)
128
Other ZBW resources
12
RePEc
4
EconStor
3
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101
The case for compatibility : product attitudes and purchase intentions for upper versus lowercase brand names
Wen, Na
;
Lurie, Nicholas H.
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 393-407
Persistent link: https://www.econbiz.de/10011958221
Saved in:
102
Processing
fluency
: examining its relationship with thinking style and purchase intention
Aydin, Asli Elif
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 588-598
Persistent link: https://www.econbiz.de/10011914757
Saved in:
103
Measuring
processing
fluency
: one versus five items
Graf, Laura K. M.
;
Mayer, Stefan
;
Landwehr, Jan Rüdiger
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
3
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
Saved in:
104
The influence of food aromas on restaurant consumer emotions, perceptions, and purchases
Ouyang, Yuxia
;
Behnke, Carl
;
Almanza, Barbara
; …
- In:
Journal of hospitality marketing & management
27
(
2018
)
4
,
pp. 405-423
Persistent link: https://www.econbiz.de/10011880433
Saved in:
105
Literacy matters in marketing
Huhmann, Bruce A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
5
,
pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
Saved in:
106
Simpler online ratings formats increase consumer trust
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
Saved in:
107
Is what you feel what they see? : prominent and subtle identity signaling in intergroup interactions
Matherly, Ted
;
Ghosh, Anastasiya Pocheptsova
- In:
Journal of behavioral decision making
30
(
2017
)
4
,
pp. 828-842
Persistent link: https://www.econbiz.de/10011805756
Saved in:
108
Value integration effects on evaluations of retro brands
Dogerlioglu-Demir, Kivilcim
;
Tansuhaj, Patriya S.
; …
- In:
Journal of business research : JBR
77
(
2017
),
pp. 124-130
Persistent link: https://www.econbiz.de/10011729902
Saved in:
109
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
110
Consumer processing of mobile online stores : sources and effects of
processing
fluency
Sohn, Stefanie
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 137-147
Persistent link: https://www.econbiz.de/10011697945
Saved in:
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