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  • Search: subject:"processing fluency"
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Year of publication
Subject
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Consumer behaviour 104 Konsumentenverhalten 103 Processing fluency 87 processing fluency 48 Brand image 38 Markenimage 37 Advertising effects 28 Werbewirkung 28 Advertising 21 Experiment 20 Werbung 20 Wahrnehmung 19 Perception 18 Cognition 17 Kognition 17 Product design 17 Produktgestaltung 16 Brand management 15 Markenführung 15 Brand 13 Internet marketing 13 Online-Marketing 13 Markenartikel 12 Online retailing 11 Online-Handel 11 Emotion 9 Kaufentscheidung 9 Purchase decision 9 Social Web 8 Social web 8 Tourism marketing 8 Tourismusmarketing 8 Visualization 8 Ästhetik 8 Aesthetics 7 Customer satisfaction 7 Holiday behaviour 7 Kundenzufriedenheit 7 Urlaubsverhalten 7 Visualisierung 7
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Online availability
All
Undetermined 111 Free 18
Type of publication
All
Article 145 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 126 Aufsatz in Zeitschrift 126 research-article 11 Article 3 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 Working Paper 1 viewpoint 1
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Language
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English 141 Undetermined 4 German 2
Author
All
Niculescu, Mihai 5 Zhang, Lu 5 Landwehr, Jan Rüdiger 4 Torres, Ivonne M. 4 Jang, Soocheong 3 Kostyk, Alena 3 Leonhardt, James M. 3 Tang, Liang 3 Zúñiga, Miguel Ángel 3 Bian, Xuemei 2 Bournois, Frank 2 Chan, Eugene Y. 2 Chang, Yaping 2 Chattaraman, Veena 2 Driesener, Carl 2 Esteky, Sina 2 Forsythe, Sandra 2 Gursoy, Dogan 2 Hanks, Lydia 2 Herrmann, Andreas 2 Huhmann, Bruce A. 2 Kim, Jonghyeong 2 Kwon, Hannah Gloria 2 Lee, Seonjeong 2 Li, Fangxuan 2 Li, Xiaolin 2 Mattila, Anna S. 2 Myszkowski, Nils 2 Northey, Gavin 2 Park, Jihye 2 Pfaff, Alexander 2 Riley, Jennifer 2 Ryu, Sann 2 Song, Hanqun 2 Spann, Martin 2 Stocchi, Lara 2 Storme, Martin 2 Taylor, Eileen 2 Wright, Malcolm 2 Yoo, Seunghyun 2
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
All
Journal of business research : JBR 11 Journal of retailing and consumer services 11 Psychology & marketing 8 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 5 Asia Pacific journal of marketing and logistics 4 Journal of retailing 4 Marketing letters : a journal of research in marketing 4 Tourism management : research, policies, practice 4 International journal of advertising : the review of marketing communications 3 Journal of advertising research 3 Journal of marketing research 3 Asia Pacific Journal of Marketing and Logistics 2 European Journal of Marketing 2 European journal of marketing : EJM 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 Journal of Consumer Marketing 2 Journal of Product & Brand Management 2 Journal of consumer behaviour 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of hospitality marketing & management 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 The Cornell hospitality quarterly 2 The journal of brand management : an international journal 2 The journal of consumer marketing 2 The journal of product & brand management 2 Tourism analysis : an interdisciplinary tourism & hospitality journal 2 AMS review : official publication of the Academy of Marketing Science 1 Asian business & management 1 Auditing : a journal of practice & theory 1 Business ethics, the environment & responsibility 1 Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Electronic commerce research 1 European journal of marketing 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information systems research : ISR 1 International Journal of Bank Marketing 1
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Source
All
ECONIS (ZBW) 128 Other ZBW resources 12 RePEc 4 EconStor 3
Showing 101 - 110 of 147
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The case for compatibility : product attitudes and purchase intentions for upper versus lowercase brand names
Wen, Na; Lurie, Nicholas H. - In: Journal of retailing 94 (2018) 4, pp. 393-407
Persistent link: https://www.econbiz.de/10011958221
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Processing fluency : examining its relationship with thinking style and purchase intention
Aydin, Asli Elif - In: Journal of marketing communications 24 (2018) 6, pp. 588-598
Persistent link: https://www.econbiz.de/10011914757
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Measuring processing fluency : one versus five items
Graf, Laura K. M.; Mayer, Stefan; Landwehr, Jan Rüdiger - In: Journal of consumer psychology : JCP : the official … 28 (2018) 3, pp. 393-411
Persistent link: https://www.econbiz.de/10011917263
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The influence of food aromas on restaurant consumer emotions, perceptions, and purchases
Ouyang, Yuxia; Behnke, Carl; Almanza, Barbara; … - In: Journal of hospitality marketing & management 27 (2018) 4, pp. 405-423
Persistent link: https://www.econbiz.de/10011880433
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Literacy matters in marketing
Huhmann, Bruce A. - In: The international journal of bank marketing : IJBM 35 (2017) 5, pp. 558-582
Persistent link: https://www.econbiz.de/10011755756
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Simpler online ratings formats increase consumer trust
Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: Journal of research in interactive marketing : … 11 (2017) 2, pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
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Is what you feel what they see? : prominent and subtle identity signaling in intergroup interactions
Matherly, Ted; Ghosh, Anastasiya Pocheptsova - In: Journal of behavioral decision making 30 (2017) 4, pp. 828-842
Persistent link: https://www.econbiz.de/10011805756
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Value integration effects on evaluations of retro brands
Dogerlioglu-Demir, Kivilcim; Tansuhaj, Patriya S.; … - In: Journal of business research : JBR 77 (2017), pp. 124-130
Persistent link: https://www.econbiz.de/10011729902
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Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
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Consumer processing of mobile online stores : sources and effects of processing fluency
Sohn, Stefanie - In: Journal of retailing and consumer services 36 (2017), pp. 137-147
Persistent link: https://www.econbiz.de/10011697945
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