Search Results - subject:"processing fluency"

Consumer skepticism towards CSR messages : the joint effects of processing fluency, individuals’ need for cognition and mood

Zhang, Lu; Hanks, Lydia - In: International journal of contemporary hospitality management 29 (2017) 8, pp. 2070-2084

Persistent link: https://www.econbiz.de/10011783542

Literacy matters in marketing

Huhmann, Bruce A. - In: International Journal of Bank Marketing 35 (2017) 5, pp. 750-760

Purpose Literacy represents one’s ability to process and produce materials related to a domain. One type of this higher-order, global individual difference variable is consumer financial literacy. It stems from one’s financial information processing capacity, prior financial knowledge, and...

Persistent link: https://www.econbiz.de/10014761188

Simpler online ratings formats increase consumer trust

Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: Journal of Research in Interactive Marketing 11 (2017) 2, pp. 131-141

consumer trust and processing fluency. Design/methodology/approach Drawing on the latest behavioral research, two empirical … experimental studies test whether the format of online customer ratings affects consumer trust and processing fluency. Findings The … studies offer converging evidence that a simpler ratings format (i.e. mean format) elicits higher processing fluency and, in …

Persistent link: https://www.econbiz.de/10014902391

Consumer skepticism towards CSR messages : The joint effects of processing fluency, individuals’ need for cognition and mood

Zhang, Lu; Hanks, Lydia - In: International Journal of Contemporary Hospitality Management 29 (2017) 8, pp. 2070-2084

Purpose This study aims to investigate the joint effect of three factors – processing fluency, the individuals’ need … toward CSR messages with low processing fluency. In addition, such an effect was moderated by mood. Positive mood (versus … investigated the impact of processing fluency, individuals’ need for cognition and mood on consumer skepticism. This study fills …

Persistent link: https://www.econbiz.de/10014765172

The "I" in extreme responding

Cabooter, Elke; Millet, Kobe; Weijters, Bert; … - In: Journal of consumer psychology : JCP : the official … 26 (2016) 4, pp. 510-523

Persistent link: https://www.econbiz.de/10011597872

The effect of dialectical thinking on the integration of contradictory information

DeMotta, Yoshiko; Chao, Mike Chen-Ho; Kramer, Thomas - In: Journal of consumer psychology : JCP : the official … 26 (2016) 1, pp. 40-52

Persistent link: https://www.econbiz.de/10011479121

Targeting without alienating on the Internet : ethnic minority and majority consumers

Bartikowski, Boris; Taieb, Besma; Chandon, Jean-Louis - In: Journal of business research : JBR 69 (2016) 3, pp. 1082-1089

Persistent link: https://www.econbiz.de/10011440217

Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?

Johnson, Zachary S.; Tian, Yichao; Lee, Sangwon - In: The journal of brand management : an international journal 23 (2016) 4, pp. 403-418

Persistent link: https://www.econbiz.de/10011606877

Why familiar brands are sometimes harder to remember

Stocchi, Lara; Wright, Malcolm; Driesener, Carl - In: European journal of marketing : EJM 50 (2016) 3/4, pp. 621-638

Persistent link: https://www.econbiz.de/10011574494

Effects of objective and evaluative front-of-package cues on food evaluation and choice : the moderating influence of comparative and noncomparative processing contexts

Newman, Christopher L.; Howlett, Elizabeth; Burton, Scot - In: Journal of consumer research : JCR ; an … 42 (2015/2016) 5, pp. 749-766

Persistent link: https://www.econbiz.de/10011435777