Search Results - subject:"processing fluency"

Why familiar brands are sometimes harder to remember

Stocchi, Lara; Wright, Malcolm; Driesener, Carl - In: European Journal of Marketing 50 (2016) 3/4, pp. 621-638

Purpose This paper aims to show that strength-based theories of memory provide only a partial description of how consumers retrieve brands from memory. Dual-process theories of memory such as the Source of Activation Confusion (SAC) model provide a more robust explanation of brand retrieval by...

Persistent link: https://www.econbiz.de/10014724341

Are size-zero female models always more effective than average-sized ones? : depends on brand and self-esteem!

Bian, Xuemei; Wang, Kai-yu - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1184-1206

Persistent link: https://www.econbiz.de/10011338802

An examination of corporate social responsibility and processing fluency in a service context

Zhang, Lu; Mattila, Anna S. - In: The journal of services marketing 29 (2015) 2, pp. 103-111

Persistent link: https://www.econbiz.de/10011343390

Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea

Ko, Dongwoo; Seo, Yuri; Jung, Sang-Uk - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 377-390

Persistent link: https://www.econbiz.de/10011312156

How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention

Storme, Martin; Myszkowski, Nils; Davila, Andrès; … - In: The journal of consumer marketing 32 (2015) 6, pp. 432-440

Persistent link: https://www.econbiz.de/10011485815

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans

Zúñiga, Miguel Ángel; Torres, Ivonne M.; Niculescu, Mihai - In: The journal of consumer marketing 32 (2015) 3, pp. 145-156

Persistent link: https://www.econbiz.de/10011376688

How does readability influence investors' judgments? : consistency of benchmark performance matters

Tan Hun Tong; Wang, Elaine Ying; Zhou, Bo - In: The accounting review : a publication of the American … 90 (2015) 1, pp. 371-393

Persistent link: https://www.econbiz.de/10010488876

The power of repetition : repetitive lyrics in a song increase processing fluency and drive market success

Nunes, Joseph C.; Ordanini, Andrea; Valsesia, Francesca - In: Journal of consumer psychology : JCP : the official … 25 (2015) 2, pp. 187-199

Persistent link: https://www.econbiz.de/10011374546

Are size-zero female models always more effective than average-sized ones? : Depends on brand and self-esteem!

Bian, Xuemei; Wang, Kai-Yu - In: European Journal of Marketing 49 (2015) 7/8, pp. 1184-1206

Purpose – The purpose of this paper is to investigate if brand might affect consumers’ response to replacing size-zero models (SM) with average-sized models (AM) in advertising and how individuals’ psychological states might underlie consumers’ reactions. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014724151

An examination of corporate social responsibility and processing fluency in a service context

Zhang, Lu; Mattila, Anna S. - In: Journal of Services Marketing 29 (2015) 2, pp. 103-111

Purpose – This study aims to examine the joint effect of processing fluency and service quality in a service context … identifies a new boundary condition – processing fluency – for the positive impact of CSR messaging. In addition, this examines … used a 2 (processing fluency: high vs low) × 2 (service delivery: failure vs success) scenario-based experimental design. A …

Persistent link: https://www.econbiz.de/10014906485