high ethnic identifying Hispanics used the peripheral route (processing fluency) to a higher extent compared to Whites who … identifying Hispanics used the peripheral route (processing fluency) to a higher extent compared to Whites who used the central … developing advertisements that influence comprehension or processing fluency need to be studied. Practical implications – This …

relationship between self-reported subjective processing fluency and relevant advertisement variables such as ad attitude, brand …-report questionnaires. Findings – In Study 1 ( N = 176), the measure of self-reported subjective processing fluency was pretested. As … advertisement. In Study 2 ( N = 204), mediation analyses showed that self-reported subjective processing fluency was a predictor of …

consumer experiences. Following processing-fluency theory, when consumers attend to experiential attributes (sensory or …