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  • Search: subject:"processing fluency"
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Year of publication
Subject
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Consumer behaviour 104 Konsumentenverhalten 103 Processing fluency 87 processing fluency 48 Brand image 38 Markenimage 37 Advertising effects 28 Werbewirkung 28 Advertising 21 Experiment 20 Werbung 20 Wahrnehmung 19 Perception 18 Cognition 17 Kognition 17 Product design 17 Produktgestaltung 16 Brand management 15 Markenführung 15 Brand 13 Internet marketing 13 Online-Marketing 13 Markenartikel 12 Online retailing 11 Online-Handel 11 Emotion 9 Kaufentscheidung 9 Purchase decision 9 Social Web 8 Social web 8 Tourism marketing 8 Tourismusmarketing 8 Visualization 8 Ästhetik 8 Aesthetics 7 Customer satisfaction 7 Holiday behaviour 7 Kundenzufriedenheit 7 Urlaubsverhalten 7 Visualisierung 7
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Online availability
All
Undetermined 111 Free 18
Type of publication
All
Article 145 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 126 Aufsatz in Zeitschrift 126 research-article 11 Article 3 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 Working Paper 1 viewpoint 1
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Language
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English 141 Undetermined 4 German 2
Author
All
Niculescu, Mihai 5 Zhang, Lu 5 Landwehr, Jan Rüdiger 4 Torres, Ivonne M. 4 Jang, Soocheong 3 Kostyk, Alena 3 Leonhardt, James M. 3 Tang, Liang 3 Zúñiga, Miguel Ángel 3 Bian, Xuemei 2 Bournois, Frank 2 Chan, Eugene Y. 2 Chang, Yaping 2 Chattaraman, Veena 2 Driesener, Carl 2 Esteky, Sina 2 Forsythe, Sandra 2 Gursoy, Dogan 2 Hanks, Lydia 2 Herrmann, Andreas 2 Huhmann, Bruce A. 2 Kim, Jonghyeong 2 Kwon, Hannah Gloria 2 Lee, Seonjeong 2 Li, Fangxuan 2 Li, Xiaolin 2 Mattila, Anna S. 2 Myszkowski, Nils 2 Northey, Gavin 2 Park, Jihye 2 Pfaff, Alexander 2 Riley, Jennifer 2 Ryu, Sann 2 Song, Hanqun 2 Spann, Martin 2 Stocchi, Lara 2 Storme, Martin 2 Taylor, Eileen 2 Wright, Malcolm 2 Yoo, Seunghyun 2
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of business research : JBR 11 Journal of retailing and consumer services 11 Psychology & marketing 8 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 5 Asia Pacific journal of marketing and logistics 4 Journal of retailing 4 Marketing letters : a journal of research in marketing 4 Tourism management : research, policies, practice 4 International journal of advertising : the review of marketing communications 3 Journal of advertising research 3 Journal of marketing research 3 Asia Pacific Journal of Marketing and Logistics 2 European Journal of Marketing 2 European journal of marketing : EJM 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 Journal of Consumer Marketing 2 Journal of Product & Brand Management 2 Journal of consumer behaviour 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of hospitality marketing & management 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 The Cornell hospitality quarterly 2 The journal of brand management : an international journal 2 The journal of consumer marketing 2 The journal of product & brand management 2 Tourism analysis : an interdisciplinary tourism & hospitality journal 2 AMS review : official publication of the Academy of Marketing Science 1 Asian business & management 1 Auditing : a journal of practice & theory 1 Business ethics, the environment & responsibility 1 Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Electronic commerce research 1 European journal of marketing 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information systems research : ISR 1 International Journal of Bank Marketing 1
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Source
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ECONIS (ZBW) 128 Other ZBW resources 12 RePEc 4 EconStor 3
Showing 21 - 30 of 147
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The art of post captions : readability and user engagement on social media
Yu, Joanne; Hong, Wilson Cheong Hin; Egger, Roman - In: Journal of travel research : a quarterly publication of … 64 (2025) 4, pp. 853-866
Persistent link: https://www.econbiz.de/10015591495
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Can the match between social media influencer's accent and brand personality shape brand attitudes? : a stereotype theory and the construal level theory perspective
Zou, Rong; Hua, Meichen; Gursoy, Dogan; Guan, Jianshu - In: Journal of hospitality & tourism research : JHTR ; the … 49 (2025) 6, pp. 1125-1140
Persistent link: https://www.econbiz.de/10015595675
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If it is hard to understand, is it hard to be hooked? : a meta-analysis of processing fluency and transportation
Lau, Jennifer - In: International journal of advertising : the review of … 44 (2025) 2, pp. 313-333
Persistent link: https://www.econbiz.de/10015531701
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The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen; De Angelis, Matteo; Rossi, Dario - In: Marketing letters : a journal of research in marketing 33 (2022) 1, pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
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Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests
Koh, Tat Koon; Cheung, Muller Y. M. - In: Information systems research : ISR 33 (2022) 1, pp. 265-284
Persistent link: https://www.econbiz.de/10013188328
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Can rewards induce corresponding forms of theft? : introducing the reward-theft parity effect
Johnson, Jeff S.; Friend, Scott B.; Esteky, Sina - In: Business ethics, the environment & responsibility 31 (2022) 3, pp. 846-858
Persistent link: https://www.econbiz.de/10013325908
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Breaking the vertical barrier : effects of vertical direction and rotation of an English loan brand name on product evaluation
Park, Jihye; Zhang, Min; Yoo, Seunghyun; Kwon, Hannah Gloria - In: Asia Pacific journal of marketing and logistics 36 (2024) 5, pp. 1084-1107
Persistent link: https://www.econbiz.de/10015210501
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How names and shapes correspond to the nature of products : an evaluation of auspicious foods
Kim, Jonghyeong; Song, Hanqun - In: Asia Pacific journal of marketing and logistics 36 (2024) 10, pp. 2502-2520
Persistent link: https://www.econbiz.de/10015210808
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From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
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Influence of time metaphor and destination image proximity on tourist responses
Su, Qianqian; Li, Fangxuan - In: Tourism management : research, policies, practice 105 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015072982
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