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Search: subject:"processing fluency"
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Consumer behaviour
104
Konsumentenverhalten
103
Processing fluency
87
processing fluency
48
Brand image
38
Markenimage
37
Advertising effects
28
Werbewirkung
28
Advertising
21
Experiment
20
Werbung
20
Wahrnehmung
19
Perception
18
Cognition
17
Kognition
17
Product design
17
Produktgestaltung
16
Brand management
15
Markenführung
15
Brand
13
Internet marketing
13
Online-Marketing
13
Markenartikel
12
Online retailing
11
Online-Handel
11
Emotion
9
Kaufentscheidung
9
Purchase decision
9
Social Web
8
Social web
8
Tourism marketing
8
Tourismusmarketing
8
Visualization
8
Ästhetik
8
Aesthetics
7
Customer satisfaction
7
Holiday behaviour
7
Kundenzufriedenheit
7
Urlaubsverhalten
7
Visualisierung
7
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Undetermined
111
Free
18
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Article
145
Book / Working Paper
2
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126
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126
research-article
11
Article
3
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1
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1
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1
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1
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Language
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English
141
Undetermined
4
German
2
Author
All
Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Chan, Eugene Y.
2
Chang, Yaping
2
Chattaraman, Veena
2
Driesener, Carl
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanks, Lydia
2
Herrmann, Andreas
2
Huhmann, Bruce A.
2
Kim, Jonghyeong
2
Kwon, Hannah Gloria
2
Lee, Seonjeong
2
Li, Fangxuan
2
Li, Xiaolin
2
Mattila, Anna S.
2
Myszkowski, Nils
2
Northey, Gavin
2
Park, Jihye
2
Pfaff, Alexander
2
Riley, Jennifer
2
Ryu, Sann
2
Song, Hanqun
2
Spann, Martin
2
Stocchi, Lara
2
Storme, Martin
2
Taylor, Eileen
2
Wright, Malcolm
2
Yoo, Seunghyun
2
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
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Journal of business research : JBR
11
Journal of retailing and consumer services
11
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Tourism management : research, policies, practice
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing research
3
Asia Pacific Journal of Marketing and Logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of consumer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Bank Marketing
1
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ECONIS (ZBW)
128
Other ZBW resources
12
RePEc
4
EconStor
3
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21
The art of post captions : readability and user engagement on social media
Yu, Joanne
;
Hong, Wilson Cheong Hin
;
Egger, Roman
- In:
Journal of travel research : a quarterly publication of …
64
(
2025
)
4
,
pp. 853-866
Persistent link: https://www.econbiz.de/10015591495
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22
Can the match between social media influencer's accent and brand personality shape brand attitudes? : a stereotype theory and the construal level theory perspective
Zou, Rong
;
Hua, Meichen
;
Gursoy, Dogan
;
Guan, Jianshu
- In:
Journal of hospitality & tourism research : JHTR ; the …
49
(
2025
)
6
,
pp. 1125-1140
Persistent link: https://www.econbiz.de/10015595675
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23
If it is hard to understand, is it hard to be hooked? : a meta-analysis of
processing
fluency
and transportation
Lau, Jennifer
- In:
International journal of advertising : the review of …
44
(
2025
)
2
,
pp. 313-333
Persistent link: https://www.econbiz.de/10015531701
Saved in:
24
The effect of augmented reality versus traditional advertising : a comparison between neurophysiological and self-reported measures
Pozharliev, Rumen
;
De Angelis, Matteo
;
Rossi, Dario
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 113-128
Persistent link: https://www.econbiz.de/10013184270
Saved in:
25
Seeker exemplars and quantitative ideation outcomes in crowdsourcing contests
Koh, Tat Koon
;
Cheung, Muller Y. M.
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 265-284
Persistent link: https://www.econbiz.de/10013188328
Saved in:
26
Can rewards induce corresponding forms of theft? : introducing the reward-theft parity effect
Johnson, Jeff S.
;
Friend, Scott B.
;
Esteky, Sina
- In:
Business ethics, the environment & responsibility
31
(
2022
)
3
,
pp. 846-858
Persistent link: https://www.econbiz.de/10013325908
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27
Breaking the vertical barrier : effects of vertical direction and rotation of an English loan brand name on product evaluation
Park, Jihye
;
Zhang, Min
;
Yoo, Seunghyun
;
Kwon, Hannah Gloria
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
5
,
pp. 1084-1107
Persistent link: https://www.econbiz.de/10015210501
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28
How names and shapes correspond to the nature of products : an evaluation of auspicious foods
Kim, Jonghyeong
;
Song, Hanqun
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
10
,
pp. 2502-2520
Persistent link: https://www.econbiz.de/10015210808
Saved in:
29
From pixels to engagement : examining the impact of image resolution in cause-related marketing on Instagram
Ryu, Sann
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 709-730
Persistent link: https://www.econbiz.de/10015062847
Saved in:
30
Influence of time metaphor and destination image proximity on tourist responses
Su, Qianqian
;
Li, Fangxuan
- In:
Tourism management : research, policies, practice
105
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015072982
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