Search Results - subject:"processing fluency"

The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics

Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Psychology & marketing 41 (2024) 6, pp. 1223-1241

Persistent link: https://www.econbiz.de/10014531208

Do visual perspectives matter? : the "matching" between visual perspectives and psychological distance improves hotel evaluations

Ouyang, Jun; Jia, Yanli; Guo, Qiang - In: The Cornell hospitality quarterly 65 (2024) 3, pp. 321-334

Persistent link: https://www.econbiz.de/10014634756

Promoting eco-friendly advertising on social media : the fit between appeals and tie strength

Yan, Jun; Pan, Jingjing; Li, Zhen; Chang, Yaping - In: International journal of advertising : the review of … 43 (2024) 1, pp. 202-230

Persistent link: https://www.econbiz.de/10014450250

How names and shapes correspond to the nature of products: an evaluation of auspicious foods

Kim, Jonghyeong; Song, Hanqun - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 10, pp. 2502-2520

purchase intentions has rarely been examined in the restaurant context. Thus, grounded in processing fluency theory, this study … and shape to increase their perceived auspiciousness and sales. Originality/value This study tested processing fluency …

Persistent link: https://www.econbiz.de/10015340989

Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation

Park, Jihye; Zhang, Min; Yoo, Seunghyun; Kwon, Hannah Gloria - In: Asia Pacific Journal of Marketing and Logistics 36 (2024) 5, pp. 1084-1107

Asian languages (Chinese and Korean) on processing fluency, perceived product quality and purchase intention. Design … counterclockwise rotation was favored for upward presentation. The effects on purchase intention were mediated by processing fluency …

Persistent link: https://www.econbiz.de/10015340911

Is the salesperson persuasive enough? : the role of the tourists' perceived time adequacy and processing fluency

Li, Yaoqi; Chen, Zhengren; Zhang, Chun - In: Tourism management perspectives : TMP 48 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014461398

Chatbot or human? : the impact of online customer service on consumers' purchase intentions

Chen, Shili; Li, Xiaolin; Liu, Kecheng; Wang, Xuesong - In: Psychology & marketing 40 (2023) 11, pp. 2186-2200

Persistent link: https://www.econbiz.de/10014432389

Ein Rahmenmodell zur Anwendung psychologischer Erkenntnisse in Anwendungsfeldern des Dialogmarketings

Bidmon, Robert K. - In: Dialogmarketing Perspektiven 2022/2023 : Tagungsband …, (pp. 157-178). 2023

Persistent link: https://www.econbiz.de/10014307648

Looking back is better than looking forward : visualization, temporal frames, and new product evaluation in China

Zhou, Yuanyuan; Li, Qian; Gong, Shiyang; Hampson, Daniel P. - In: Asian business & management 22 (2023) 3, pp. 829-856

Persistent link: https://www.econbiz.de/10014327749

Tourist co-creation and tourism marketing outcomes : an inverted U-shaped relationship

Zhang, Yaozhi - In: Journal of business research : JBR 166 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014380322