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  • Search: subject:"processing fluency"
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Year of publication
Subject
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Consumer behaviour 104 Konsumentenverhalten 103 Processing fluency 87 processing fluency 48 Brand image 38 Markenimage 37 Advertising effects 28 Werbewirkung 28 Advertising 21 Experiment 20 Werbung 20 Wahrnehmung 19 Perception 18 Cognition 17 Kognition 17 Product design 17 Produktgestaltung 16 Brand management 15 Markenführung 15 Brand 13 Internet marketing 13 Online-Marketing 13 Markenartikel 12 Online retailing 11 Online-Handel 11 Emotion 9 Kaufentscheidung 9 Purchase decision 9 Social Web 8 Social web 8 Tourism marketing 8 Tourismusmarketing 8 Visualization 8 Ästhetik 8 Aesthetics 7 Customer satisfaction 7 Holiday behaviour 7 Kundenzufriedenheit 7 Urlaubsverhalten 7 Visualisierung 7
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Online availability
All
Undetermined 111 Free 18
Type of publication
All
Article 145 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 126 Aufsatz in Zeitschrift 126 research-article 11 Article 3 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 Working Paper 1 viewpoint 1
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Language
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English 141 Undetermined 4 German 2
Author
All
Niculescu, Mihai 5 Zhang, Lu 5 Landwehr, Jan Rüdiger 4 Torres, Ivonne M. 4 Jang, Soocheong 3 Kostyk, Alena 3 Leonhardt, James M. 3 Tang, Liang 3 Zúñiga, Miguel Ángel 3 Bian, Xuemei 2 Bournois, Frank 2 Chan, Eugene Y. 2 Chang, Yaping 2 Chattaraman, Veena 2 Driesener, Carl 2 Esteky, Sina 2 Forsythe, Sandra 2 Gursoy, Dogan 2 Hanks, Lydia 2 Herrmann, Andreas 2 Huhmann, Bruce A. 2 Kim, Jonghyeong 2 Kwon, Hannah Gloria 2 Lee, Seonjeong 2 Li, Fangxuan 2 Li, Xiaolin 2 Mattila, Anna S. 2 Myszkowski, Nils 2 Northey, Gavin 2 Park, Jihye 2 Pfaff, Alexander 2 Riley, Jennifer 2 Ryu, Sann 2 Song, Hanqun 2 Spann, Martin 2 Stocchi, Lara 2 Storme, Martin 2 Taylor, Eileen 2 Wright, Malcolm 2 Yoo, Seunghyun 2
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of business research : JBR 11 Journal of retailing and consumer services 11 Psychology & marketing 8 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 5 Asia Pacific journal of marketing and logistics 4 Journal of retailing 4 Marketing letters : a journal of research in marketing 4 Tourism management : research, policies, practice 4 International journal of advertising : the review of marketing communications 3 Journal of advertising research 3 Journal of marketing research 3 Asia Pacific Journal of Marketing and Logistics 2 European Journal of Marketing 2 European journal of marketing : EJM 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 Journal of Consumer Marketing 2 Journal of Product & Brand Management 2 Journal of consumer behaviour 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of hospitality marketing & management 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 The Cornell hospitality quarterly 2 The journal of brand management : an international journal 2 The journal of consumer marketing 2 The journal of product & brand management 2 Tourism analysis : an interdisciplinary tourism & hospitality journal 2 AMS review : official publication of the Academy of Marketing Science 1 Asian business & management 1 Auditing : a journal of practice & theory 1 Business ethics, the environment & responsibility 1 Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Electronic commerce research 1 European journal of marketing 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information systems research : ISR 1 International Journal of Bank Marketing 1
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Source
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ECONIS (ZBW) 128 Other ZBW resources 12 RePEc 4 EconStor 3
Showing 51 - 60 of 147
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The effectiveness of advertising appeals : a culturally-derived power perspective
Shan, Minghui; Zhu, Zhenzhong; Song, Chunlei; Chen, Haipeng - In: Journal of retailing and consumer services 75 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014373269
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A guide to graphic design for functional versus experiential ads : color-evoked emotion and design complexity can enhance effectiveness
Zhu, Yuanyuan; Tessitore, Tina; Harrigan, Paul; … - In: Journal of advertising research 63 (2023) 1, pp. 81-104
Persistent link: https://www.econbiz.de/10014283829
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A processing fluency perspective on overhead aversion : how much is too much?
Allred, Anthony T.; Amos, Clinton - In: Journal of philanthropy and marketing 28 (2023) 2, pp. 1-17
Persistent link: https://www.econbiz.de/10014318418
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The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan; Ma, Jianan - In: Tourism management : research, policies, practice 98 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
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Interplay of consumer expectation and processing fluency in perception of product innovativeness and product evaluation
Min, Bora - In: European journal of marketing 57 (2023) 1, pp. 283-324
Persistent link: https://www.econbiz.de/10013502516
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Effect of linguistic disfluency on consumer satisfaction : evidence from an online knowledge payment platform
Zhang, Jin; Li, Xinrui; Zhang, Jilong; Wang, Liye - In: Information & management : the internat. journal of … 60 (2023) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10013534499
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Unifying algorithmic and theoretical perspectives : emotions in online reviews and sales
Yu, Yifan; Yang, Yang; Huang, Jinghua; Tan, Yong - 2023
Persistent link: https://www.econbiz.de/10013556931
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Influences of identified victim images on processing fluency
Bae, Mikyeung - In: Journal of nonprofit & public sector marketing 31 (2019) 3, pp. 249-273
Persistent link: https://www.econbiz.de/10012200018
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Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann; Park, Yun-na; Park, Jungkun - In: The Cornell hospitality quarterly 63 (2022) 1, pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
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Dual-process model for the influence of taxes and fees inclusion on price perceptions
Mukherjee, Sudipta - In: Journal of consumer marketing 39 (2022) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10013165330
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