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Search: subject:"processing fluency"
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Consumer behaviour
104
Konsumentenverhalten
103
Processing fluency
87
processing fluency
48
Brand image
38
Markenimage
37
Advertising effects
28
Werbewirkung
28
Advertising
21
Experiment
20
Werbung
20
Wahrnehmung
19
Perception
18
Cognition
17
Kognition
17
Product design
17
Produktgestaltung
16
Brand management
15
Markenführung
15
Brand
13
Internet marketing
13
Online-Marketing
13
Markenartikel
12
Online retailing
11
Online-Handel
11
Emotion
9
Kaufentscheidung
9
Purchase decision
9
Social Web
8
Social web
8
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8
Tourismusmarketing
8
Visualization
8
Ästhetik
8
Aesthetics
7
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7
Holiday behaviour
7
Kundenzufriedenheit
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Urlaubsverhalten
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Article
145
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2
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126
research-article
11
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3
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English
141
Undetermined
4
German
2
Author
All
Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Chan, Eugene Y.
2
Chang, Yaping
2
Chattaraman, Veena
2
Driesener, Carl
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanks, Lydia
2
Herrmann, Andreas
2
Huhmann, Bruce A.
2
Kim, Jonghyeong
2
Kwon, Hannah Gloria
2
Lee, Seonjeong
2
Li, Fangxuan
2
Li, Xiaolin
2
Mattila, Anna S.
2
Myszkowski, Nils
2
Northey, Gavin
2
Park, Jihye
2
Pfaff, Alexander
2
Riley, Jennifer
2
Ryu, Sann
2
Song, Hanqun
2
Spann, Martin
2
Stocchi, Lara
2
Storme, Martin
2
Taylor, Eileen
2
Wright, Malcolm
2
Yoo, Seunghyun
2
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
11
Journal of retailing and consumer services
11
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Tourism management : research, policies, practice
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing research
3
Asia Pacific Journal of Marketing and Logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of consumer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Bank Marketing
1
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ECONIS (ZBW)
128
Other ZBW resources
12
RePEc
4
EconStor
3
Showing
51
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147
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51
The effectiveness of advertising appeals : a culturally-derived power perspective
Shan, Minghui
;
Zhu, Zhenzhong
;
Song, Chunlei
;
Chen, Haipeng
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373269
Saved in:
52
A guide to graphic design for functional versus experiential ads : color-evoked emotion and design complexity can enhance effectiveness
Zhu, Yuanyuan
;
Tessitore, Tina
;
Harrigan, Paul
; …
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10014283829
Saved in:
53
A
processing
fluency
perspective on overhead aversion : how much is too much?
Allred, Anthony T.
;
Amos, Clinton
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014318418
Saved in:
54
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
55
Interplay of consumer expectation and
processing
fluency
in perception of product innovativeness and product evaluation
Min, Bora
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 283-324
Persistent link: https://www.econbiz.de/10013502516
Saved in:
56
Effect of linguistic disfluency on consumer satisfaction : evidence from an online knowledge payment platform
Zhang, Jin
;
Li, Xinrui
;
Zhang, Jilong
;
Wang, Liye
- In:
Information & management : the internat. journal of …
60
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013534499
Saved in:
57
Unifying algorithmic and theoretical perspectives : emotions in online reviews and sales
Yu, Yifan
;
Yang, Yang
;
Huang, Jinghua
;
Tan, Yong
-
2023
Persistent link: https://www.econbiz.de/10013556931
Saved in:
58
Influences of identified victim images on
processing
fluency
Bae, Mikyeung
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
3
,
pp. 249-273
Persistent link: https://www.econbiz.de/10012200018
Saved in:
59
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
Saved in:
60
Dual-process model for the influence of taxes and fees inclusion on price perceptions
Mukherjee, Sudipta
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10013165330
Saved in:
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