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Search: subject:"processing fluency"
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Consumer behaviour
104
Konsumentenverhalten
103
Processing fluency
87
processing fluency
48
Brand image
38
Markenimage
37
Advertising effects
28
Werbewirkung
28
Advertising
21
Experiment
20
Werbung
20
Wahrnehmung
19
Perception
18
Cognition
17
Kognition
17
Product design
17
Produktgestaltung
16
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15
Markenführung
15
Brand
13
Internet marketing
13
Online-Marketing
13
Markenartikel
12
Online retailing
11
Online-Handel
11
Emotion
9
Kaufentscheidung
9
Purchase decision
9
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8
Social web
8
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8
Tourismusmarketing
8
Visualization
8
Ästhetik
8
Aesthetics
7
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7
Holiday behaviour
7
Kundenzufriedenheit
7
Urlaubsverhalten
7
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7
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Article
145
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2
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126
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126
research-article
11
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3
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English
141
Undetermined
4
German
2
Author
All
Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Chan, Eugene Y.
2
Chang, Yaping
2
Chattaraman, Veena
2
Driesener, Carl
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanks, Lydia
2
Herrmann, Andreas
2
Huhmann, Bruce A.
2
Kim, Jonghyeong
2
Kwon, Hannah Gloria
2
Lee, Seonjeong
2
Li, Fangxuan
2
Li, Xiaolin
2
Mattila, Anna S.
2
Myszkowski, Nils
2
Northey, Gavin
2
Park, Jihye
2
Pfaff, Alexander
2
Riley, Jennifer
2
Ryu, Sann
2
Song, Hanqun
2
Spann, Martin
2
Stocchi, Lara
2
Storme, Martin
2
Taylor, Eileen
2
Wright, Malcolm
2
Yoo, Seunghyun
2
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
11
Journal of retailing and consumer services
11
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Tourism management : research, policies, practice
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing research
3
Asia Pacific Journal of Marketing and Logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of consumer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Bank Marketing
1
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ECONIS (ZBW)
128
Other ZBW resources
12
RePEc
4
EconStor
3
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61
The influence of emoji meaning multipleness on perceived online review helpfulness : the mediating role of
processing
fluency
Wu, Ruijuan
;
Chen, Jiuqi
;
Wang, Cheng Lu
;
Zhou, Liying
- In:
Journal of business research : JBR
141
(
2022
),
pp. 299-307
Persistent link: https://www.econbiz.de/10013168060
Saved in:
62
Form and substance : visual content in CSR reports and investors' perceptions
Invernizzi, Anna Chiara
;
Bellucci, Marco
;
Acuti, Diletta
; …
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 974-989
Persistent link: https://www.econbiz.de/10013186899
Saved in:
63
What is that I hear? : an interdisciplinary review and research agenda for non-native accents in the workplace
Hideg, Ivona
;
Shen, Winny
;
Hancock, Samantha
- In:
Journal of organizational behavior : OB ; the …
43
(
2022
)
2
,
pp. 214-235
Persistent link: https://www.econbiz.de/10012816438
Saved in:
64
Risk on the edge : the effect of relative spatial location on consumer preferences and choices
Esteky, Sina
- In:
Journal of marketing research
59
(
2022
)
6
,
pp. 1216-1234
Persistent link: https://www.econbiz.de/10013474532
Saved in:
65
Predicting social media engagement with computer vision : an examination of food marketing on Instagram
Philp, Matthew
;
Jacobson, Jenna
;
Pancer, Ethan
- In:
Journal of business research : JBR
149
(
2022
),
pp. 736-747
Persistent link: https://www.econbiz.de/10013325681
Saved in:
66
Physimorphic vs. typographic logos in destination marketing : integrating destination familiarity and consumer characteristics
Roy, Subhadip
;
Attri, Rekha
- In:
Tourism management : research, policies, practice
92
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013326666
Saved in:
67
Visual complexity of eco-labels and product evaluations in online setting : is simple always better?
Donato, Carmela
;
Adıgüzel, Feray
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013364441
Saved in:
68
Implicit vs explicit expression on advertising in a cross-cultural study : the mediating role of
processing
fluency
and number of alternatives
Yoon, JaeHyun
;
Kim, Hanku
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1596-1613
Persistent link: https://www.econbiz.de/10013391119
Saved in:
69
Bargain effectiveness in differentiated store environments : the role of store affect,
processing
fluency
, and store familiarity
Doucé, Lieve
;
Willems, Kim
;
Chaudhuri, Arjun
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013401752
Saved in:
70
Experimental atmospherics : a multi-sensory perspective
Spence, Charles
- In:
Qualitative market research : an international journal
25
(
2022
)
5
,
pp. 662-673
Persistent link: https://www.econbiz.de/10013454975
Saved in:
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