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Search: subject:"processing fluency"
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Consumer behaviour
104
Konsumentenverhalten
103
Processing fluency
87
processing fluency
48
Brand image
38
Markenimage
37
Advertising effects
28
Werbewirkung
28
Advertising
21
Experiment
20
Werbung
20
Wahrnehmung
19
Perception
18
Cognition
17
Kognition
17
Product design
17
Produktgestaltung
16
Brand management
15
Markenführung
15
Brand
13
Internet marketing
13
Online-Marketing
13
Markenartikel
12
Online retailing
11
Online-Handel
11
Emotion
9
Kaufentscheidung
9
Purchase decision
9
Social Web
8
Social web
8
Tourism marketing
8
Tourismusmarketing
8
Visualization
8
Ästhetik
8
Aesthetics
7
Customer satisfaction
7
Holiday behaviour
7
Kundenzufriedenheit
7
Urlaubsverhalten
7
Visualisierung
7
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Undetermined
111
Free
18
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Article
145
Book / Working Paper
2
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Article in journal
126
Aufsatz in Zeitschrift
126
research-article
11
Article
3
Arbeitspapier
1
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1
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1
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1
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1
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1
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1
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1
viewpoint
1
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Language
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English
141
Undetermined
4
German
2
Author
All
Niculescu, Mihai
5
Zhang, Lu
5
Landwehr, Jan Rüdiger
4
Torres, Ivonne M.
4
Jang, Soocheong
3
Kostyk, Alena
3
Leonhardt, James M.
3
Tang, Liang
3
Zúñiga, Miguel Ángel
3
Bian, Xuemei
2
Bournois, Frank
2
Chan, Eugene Y.
2
Chang, Yaping
2
Chattaraman, Veena
2
Driesener, Carl
2
Esteky, Sina
2
Forsythe, Sandra
2
Gursoy, Dogan
2
Hanks, Lydia
2
Herrmann, Andreas
2
Huhmann, Bruce A.
2
Kim, Jonghyeong
2
Kwon, Hannah Gloria
2
Lee, Seonjeong
2
Li, Fangxuan
2
Li, Xiaolin
2
Mattila, Anna S.
2
Myszkowski, Nils
2
Northey, Gavin
2
Park, Jihye
2
Pfaff, Alexander
2
Riley, Jennifer
2
Ryu, Sann
2
Song, Hanqun
2
Spann, Martin
2
Stocchi, Lara
2
Storme, Martin
2
Taylor, Eileen
2
Wright, Malcolm
2
Yoo, Seunghyun
2
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Published in...
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Journal of business research : JBR
11
Journal of retailing and consumer services
11
Psychology & marketing
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Asia Pacific journal of marketing and logistics
4
Journal of retailing
4
Marketing letters : a journal of research in marketing
4
Tourism management : research, policies, practice
4
International journal of advertising : the review of marketing communications
3
Journal of advertising research
3
Journal of marketing research
3
Asia Pacific Journal of Marketing and Logistics
2
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
Journal of Consumer Marketing
2
Journal of Product & Brand Management
2
Journal of consumer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The Cornell hospitality quarterly
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of product & brand management
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
AMS review : official publication of the Academy of Marketing Science
1
Asian business & management
1
Auditing : a journal of practice & theory
1
Business ethics, the environment & responsibility
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Electronic commerce research
1
European journal of marketing
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International Journal of Bank Marketing
1
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ECONIS (ZBW)
128
Other ZBW resources
12
RePEc
4
EconStor
3
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147
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71
Leveling the playing field for less-sophisticated non-professional investors : does plain English matter?
Taylor, Eileen
;
Riley, Jennifer
- In:
Journal of capital markets studies
1
(
2017
)
1
,
pp. 36-57
provides evidence that contributes to those decisions. Originality/value - The paper extends the research on
processing
fluency
…
Persistent link: https://www.econbiz.de/10012063518
Saved in:
72
Leveling the playing field for less-sophisticated non-professional investors: Does plain English matter?
Taylor, Eileen
;
Riley, Jennifer
- In:
Journal of Capital Markets Studies (JCMS)
1
(
2017
)
1
,
pp. 36-57
provides evidence that contributes to those decisions. Originality/value - The paper extends the research on
processing
fluency
…
Persistent link: https://www.econbiz.de/10015327933
Saved in:
73
"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
Saved in:
74
Does the format of internal control disclosures matter? : an experimental investigation of nonprofessional investor behavior
Tadesse, Amanuel F.
;
Murthy, Uday S.
- In:
Auditing : a journal of practice & theory
40
(
2021
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10012516954
Saved in:
75
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang
;
Cai, Yuanyuan
;
Xu, Lisha
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
Saved in:
76
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
77
Impulse buying in hospitality : the role of content posted by social media influencers
Szymkowiak, Andrzej
;
Gaczek, Piotr
;
Panchapakesan Padma
- In:
Journal of vacation marketing
27
(
2021
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10012624894
Saved in:
78
Processing
fluency
scale development for consumer research
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
International journal of market research
63
(
2021
)
3
,
pp. 353-367
Persistent link: https://www.econbiz.de/10012521394
Saved in:
79
Luxury goods in online retail : How high/low positioning influences consumer
processing
fluency
and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
80
Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias
;
Bhatnagar, Roopali
;
Samuelsson, Peter
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
Saved in:
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