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  • Search: subject:"processing fluency"
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Year of publication
Subject
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Consumer behaviour 104 Konsumentenverhalten 103 Processing fluency 87 processing fluency 48 Brand image 38 Markenimage 37 Advertising effects 28 Werbewirkung 28 Advertising 21 Experiment 20 Werbung 20 Wahrnehmung 19 Perception 18 Cognition 17 Kognition 17 Product design 17 Produktgestaltung 16 Brand management 15 Markenführung 15 Brand 13 Internet marketing 13 Online-Marketing 13 Markenartikel 12 Online retailing 11 Online-Handel 11 Emotion 9 Kaufentscheidung 9 Purchase decision 9 Social Web 8 Social web 8 Tourism marketing 8 Tourismusmarketing 8 Visualization 8 Ästhetik 8 Aesthetics 7 Customer satisfaction 7 Holiday behaviour 7 Kundenzufriedenheit 7 Urlaubsverhalten 7 Visualisierung 7
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Online availability
All
Undetermined 111 Free 18
Type of publication
All
Article 145 Book / Working Paper 2
Type of publication (narrower categories)
All
Article in journal 126 Aufsatz in Zeitschrift 126 research-article 11 Article 3 Arbeitspapier 1 Aufsatz im Buch 1 Book section 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 Working Paper 1 viewpoint 1
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Language
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English 141 Undetermined 4 German 2
Author
All
Niculescu, Mihai 5 Zhang, Lu 5 Landwehr, Jan Rüdiger 4 Torres, Ivonne M. 4 Jang, Soocheong 3 Kostyk, Alena 3 Leonhardt, James M. 3 Tang, Liang 3 Zúñiga, Miguel Ángel 3 Bian, Xuemei 2 Bournois, Frank 2 Chan, Eugene Y. 2 Chang, Yaping 2 Chattaraman, Veena 2 Driesener, Carl 2 Esteky, Sina 2 Forsythe, Sandra 2 Gursoy, Dogan 2 Hanks, Lydia 2 Herrmann, Andreas 2 Huhmann, Bruce A. 2 Kim, Jonghyeong 2 Kwon, Hannah Gloria 2 Lee, Seonjeong 2 Li, Fangxuan 2 Li, Xiaolin 2 Mattila, Anna S. 2 Myszkowski, Nils 2 Northey, Gavin 2 Park, Jihye 2 Pfaff, Alexander 2 Riley, Jennifer 2 Ryu, Sann 2 Song, Hanqun 2 Spann, Martin 2 Stocchi, Lara 2 Storme, Martin 2 Taylor, Eileen 2 Wright, Malcolm 2 Yoo, Seunghyun 2
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Institution
All
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München 1
Published in...
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Journal of business research : JBR 11 Journal of retailing and consumer services 11 Psychology & marketing 8 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 5 Asia Pacific journal of marketing and logistics 4 Journal of retailing 4 Marketing letters : a journal of research in marketing 4 Tourism management : research, policies, practice 4 International journal of advertising : the review of marketing communications 3 Journal of advertising research 3 Journal of marketing research 3 Asia Pacific Journal of Marketing and Logistics 2 European Journal of Marketing 2 European journal of marketing : EJM 2 International journal of consumer studies 2 International journal of contemporary hospitality management 2 Journal of Consumer Marketing 2 Journal of Product & Brand Management 2 Journal of consumer behaviour 2 Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education 2 Journal of hospitality marketing & management 2 Journal of marketing communications 2 Journal of promotion management : innovations in planning and applied research 2 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 2 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 2 The Cornell hospitality quarterly 2 The journal of brand management : an international journal 2 The journal of consumer marketing 2 The journal of product & brand management 2 Tourism analysis : an interdisciplinary tourism & hospitality journal 2 AMS review : official publication of the Academy of Marketing Science 1 Asian business & management 1 Auditing : a journal of practice & theory 1 Business ethics, the environment & responsibility 1 Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing 1 Electronic commerce research 1 European journal of marketing 1 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Information systems research : ISR 1 International Journal of Bank Marketing 1
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Source
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ECONIS (ZBW) 128 Other ZBW resources 12 RePEc 4 EconStor 3
Showing 71 - 80 of 147
Cover Image
Leveling the playing field for less-sophisticated non-professional investors : does plain English matter?
Taylor, Eileen; Riley, Jennifer - In: Journal of capital markets studies 1 (2017) 1, pp. 36-57
provides evidence that contributes to those decisions. Originality/value - The paper extends the research on processing fluency …
Persistent link: https://www.econbiz.de/10012063518
Saved in:
Cover Image
Leveling the playing field for less-sophisticated non-professional investors: Does plain English matter?
Taylor, Eileen; Riley, Jennifer - In: Journal of Capital Markets Studies (JCMS) 1 (2017) 1, pp. 36-57
provides evidence that contributes to those decisions. Originality/value - The paper extends the research on processing fluency …
Persistent link: https://www.econbiz.de/10015327933
Saved in:
Cover Image
"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson; Chen, Xi; Chu, Xing-Yu - In: Journal of business research : JBR 135 (2021), pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
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Does the format of internal control disclosures matter? : an experimental investigation of nonprofessional investor behavior
Tadesse, Amanuel F.; Murthy, Uday S. - In: Auditing : a journal of practice & theory 40 (2021) 1, pp. 91-106
Persistent link: https://www.econbiz.de/10012516954
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Cover Image
Stability or instability : the impact of brand concepts on logo design preferences
Huang, Haiyang; Cai, Yuanyuan; Xu, Lisha - In: The journal of brand management : an international journal 28 (2021) 5, pp. 465-480
Persistent link: https://www.econbiz.de/10012601197
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(The lack of) fluency and perceptions of decision making
Jain, Gaurav; Shrivastava, Sunaina; Nayakankuppam, Dhananjay - In: Journal of marketing communications 27 (2021) 6, pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
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Impulse buying in hospitality : the role of content posted by social media influencers
Szymkowiak, Andrzej; Gaczek, Piotr; Panchapakesan Padma - In: Journal of vacation marketing 27 (2021) 4, pp. 385-399
Persistent link: https://www.econbiz.de/10012624894
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Cover Image
Processing fluency scale development for consumer research
Kostyk, Alena; Leonhardt, James M.; Niculescu, Mihai - In: International journal of market research 63 (2021) 3, pp. 353-367
Persistent link: https://www.econbiz.de/10012521394
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Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.; Northey, Gavin - In: Journal of business research : JBR 132 (2021), pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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Positive gender congruency effects on shopper responses : field evidence from a gender egalitarian culture
Otterbring, Tobias; Bhatnagar, Roopali; Samuelsson, Peter; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665988
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