Search Results - subject:"processing fluency"

This way up : the effectiveness of mobile vertical video marketing

Mulier, Lana; Slabbinck, Hendrik; Vermeir, Iris - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 1-15

Persistent link: https://www.econbiz.de/10013041305

Construal matching in online search : applying text analysis to illuminate the consumer decision journey

Humphreys, Ashlee; Isaac, Mathew S.; Wang, Rebecca Jen-Hui - In: Journal of marketing research 58 (2021) 6, pp. 1101-1119

Persistent link: https://www.econbiz.de/10012794316

Traveling to a gendered destination : a goal-framed advertising perspective

Pan, Li; Lu, Lu; Gursoy, Dogan - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 3, pp. 499-522

Persistent link: https://www.econbiz.de/10012201467

Unit price measures in retailing : consistency effects on product choice and store evaluations

Fecher, André; Robbert, Thomas; Roth, S. - In: Journal of consumer policy : consumer issues in law, … 43 (2020) 3, pp. 611-633

Persistent link: https://www.econbiz.de/10012296640

Social network advertising : the moderating role of processing fluency, need for cognition, expertise, and gender

Pan, Yating; Torres, Ivonne M.; Zúñiga, Miguel Ángel; … - In: Journal of internet commerce 19 (2020) 3, pp. 298-323

Persistent link: https://www.econbiz.de/10012258250

Political conservatism and preference for (a)symmetrical brand logos

Northey, Gavin; Chan, Eugene Y. - In: Journal of business research : JBR 115 (2020), pp. 149-159

Persistent link: https://www.econbiz.de/10012271019

Leveraging brand equity for effective visual product design

Heitmann, Mark; Landwehr, Jan Rüdiger; Schreiner, Thomas F. - In: Journal of marketing research 57 (2020) 2, pp. 257-277

Persistent link: https://www.econbiz.de/10012180465

How lacking control drives fluency effects in evaluative judgment

Blair, Sean - In: Organizational behavior and human decision processes : … 156 (2020), pp. 97-112

Persistent link: https://www.econbiz.de/10012169563

The effect of text-only versus text-and-image wine labels on liking, taste and purchase intentions : the mediating role of affective fluency

Jaud, David A.; Melnyk, Valentyna - In: Journal of retailing and consumer services 53 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012171835

Don’t Hide Your Light Under a Bushel: Innovative Originality and Stock Returns

Hirshleifer, David; hsu, po-hsuan; li, dongmei - Volkswirtschaftliche Fakultät, … - 2014

We propose that owing to limited investor attention and skepticism of complexity, firms with greater innovative originality (IO) will be undervalued, especially for firms with higher valuation uncertainty, lower attention, and greater sensitivity of future profitability to IO. We find that IO...

Persistent link: https://www.econbiz.de/10011111668