Search Results - subject:"processing speed"

Unraveling the aging skein : disentangling sensory and cognitive predictors of age-related differences in decision making

Del Missier, Fabio; Hansson, Patrik; Parker, Andrew M.; … - In: Journal of behavioral decision making 30 (2017) 1, pp. 123-139

Persistent link: https://www.econbiz.de/10011632823

Processing different degrees of logo change : When higher levels of brand consciousness decrease openness to substantial logo changes

van Grinsven, Bo; Das, Enny - In: European Journal of Marketing 49 (2015) 11/12, pp. 1710-1727

processing speed to provide rigid tests of the effects of objectified degrees of logo changes and to understand how degrees of … communication setting. Findings – Substantial logo changes harmed processing speed of highly brand conscious consumers in particular …. Furthermore, substantial logo changes decreased processing speed, which was compensated by repeated exposure to the redesigned …

Persistent link: https://www.econbiz.de/10014723579

Processing different degrees of logo change : when higher levels of brand consciousness decrease openness to substantial logo changes

Grinsven, Bo; Das, Enny - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1710-1727

Persistent link: https://www.econbiz.de/10011449284