emari, hossein - In: Journal of Islamic Marketing 6 (2015) 2, pp. 188-208
Purpose – This study aims to propose a new construct – prodigality and develop a measurement scale to support the … structure, reliability and validity led to the development of a prodigality scale. A total of 32 items were generated, through …. According to extracted validity and reliability scores, prodigality scale was statistically supported. A pool of nine items is …