Search Results - subject:"product attitude"

Xenocentrism and formal education: Evaluating its impact on the behavior of Chilean consumers

Camacho, Luis J.; Ramírez-Correa, Patricio; … - In: Journal of Risk and Financial Management 15 (2022) 4, pp. 1-14

. This study evaluated the direct effects of consumer xenoncentrism on product attitude and purchase intention of imported … products' product attitude (G: R2 = 0.254; L: R2 = 0.121; H: R2 = 0.327) and purchase intention (G: R2 = 0.454; L: R2 = 0 …

Persistent link: https://www.econbiz.de/10014332367

Xenocentrism and formal education : evaluating its impact on the behavior of Chilean consumers

Camacho, Luis J.; Ramírez-Correa, Patricio; … - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-14

Persistent link: https://www.econbiz.de/10013273016

A double-edged sword : the effect of brand self-regulatory messages on brand attitude in the U.S.

Park, Jihye; Unnava, Hanumantha Rao - In: The journal of brand management : an international journal 31 (2024) 5, pp. 482-501

Persistent link: https://www.econbiz.de/10015192434

Assessment of the association between aesthetic products and perceived product quality : an analysis of customer attitudes

Baghirov, Fakhri; Zhang, Ye - In: Journal of consumer marketing 41 (2024) 7, pp. 789-803

Persistent link: https://www.econbiz.de/10015158035

The role of consumers' construal level in art-infusion-type effect on retail product evaluation

Park, Sangchul; Kim, Sanghoon; Ahn, Sungsook - In: Journal of retailing and consumer services 73 (2023), pp. 1-8

Persistent link: https://www.econbiz.de/10014303221

Enhance consumer experience and product attitude in E-commerce live streaming: based on the environmental perspective

Peng, Xixian; Ren, Jiaqi; Guo, Yutong - In: Industrial Management & Data Systems 124 (2023) 1, pp. 319-343

then further impact product attitude in ELS. Design/methodology/approach This study collected 414 valid survey responses to …

Persistent link: https://www.econbiz.de/10014826445

The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products

Park, Jaewoo; Eom, Hyo Jin; Spence, Charles - In: The journal of product & brand management 31 (2022) 3, pp. 469-483

Persistent link: https://www.econbiz.de/10013164368

A holistic approach to investigate consumer's attitude toward foreign products : role of country personality, self-congruity, product image and ethnocentrism

Aktan, Murat; Anjam, Mahwish - In: Journal of international consumer marketing 34 (2022) 2, pp. 151-167

Persistent link: https://www.econbiz.de/10013167317

Perceptions towards green image of trendy coffee cafés and intention to re-patronage : the mediating role of customer citizenship behavior

Le, Andrea; Tan, Kim-Lim; Yong, Siew-Siew; Pichsinee Soonsap - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 165-178

Persistent link: https://www.econbiz.de/10013367862

Larger = more attractive? : image size on food packages influences purchase likelihood

Huang, Jingya; Wang, Liangyan; Chan, Eugene Y. - In: Psychology & marketing 39 (2022) 6, pp. 1257-1266

Persistent link: https://www.econbiz.de/10013280091