Gellynck, Xavier; Kuhne, Bianka; Van Wezemael, Lynn; … - European Association of Agricultural Economists - EAAE; … - 2010
For successful product development it is important to explore the latent changes in consumer behavior prior to the … product development process. The identification of a latent trend before the manifestation moment can be achieved by trend … the product development process. Beginning with the question if the trend is new or not, the user of the tool will be led …