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Appearance for females, functionality for males? : the false lay belief about gender difference in product preference
Dai, Xianchi
;
Lin, Yu
;
Liang, Jianping
;
Yang, Chen
- In:
Journal of consumer research : JCR ; an …
50
(
2024
)
6
,
pp. 1136-1156
Persistent link: https://www.econbiz.de/10014526265
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