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  • Search: subject:"product launch quality"
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Year of publication
Subject
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New product performance 2 innovation management 2 market orientation 2 new product development 2 product innovation 2 product launch quality 2 resource-based view 2 Erfolgsfaktor 1 Innovation 1 Innovation management 1 Innovationsmanagement 1 Marketing management 1 Marketingmanagement 1 New product development 1 Product quality 1 Produktentwicklung 1 Produktqualität 1 Resource-based view 1 Ressourcenorientierter Ansatz 1 Success factor 1
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Online availability
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Free 2 CC license 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article 1 Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 2
Author
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Fakhreddin, Farbod 2 Foroudi, Pantea 2
Published in...
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Cogent Business & Management 1 Cogent business & management 1
Source
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ECONIS (ZBW) 1 EconStor 1
Showing 1 - 2 of 2
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The impact of market orientation on new product performance through product launch quality: A resource-based view
Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent Business & Management 9 (2022) 1, pp. 1-22
Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a …-based resource enhancing firms' product launch quality, and right decisions concerning the product launch elevate new product …, through examining product launch quality as a deployment mechanism for leveraging market orientation on new product …
Persistent link: https://www.econbiz.de/10014505798
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Cover Image
The impact of market orientation on new product performance through product launch quality : a resource-based view
Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent business & management 9 (2022) 1, pp. 1-22
Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a …-based resource enhancing firms' product launch quality, and right decisions concerning the product launch elevate new product …, through examining product launch quality as a deployment mechanism for leveraging market orientation on new product …
Persistent link: https://www.econbiz.de/10014433994
Saved in:
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