Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"product placement strategy"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Advertising effects
2
Product Placement
2
Product placement
2
Werbewirkung
2
product placement strategy
2
Consumer behaviour
1
Gastronomie
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Pseudo-showrooming
1
Restaurant industry
1
TV dramas
1
fit uncertainty
1
full-service restaurants
1
omni-channel strategy
1
placement communication effects
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cheng, Chu-hao
1
Fang, I-jung
1
Gu, Zheyin
1
Liang, Rong-da
1
Tayi, Giri Kumar
1
Zhang, Jun-shu
1
Published in...
All
Journal of hospitality marketing & management
1
Management information systems : mis quarterly
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer pseudo-showrooming and omni-channel placement strategies
Gu, Zheyin
;
Tayi, Giri Kumar
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 583-606
Persistent link: https://www.econbiz.de/10011689990
Saved in:
2
The impact of
product
placement
strategy
on the placement communication effect : the case of a full-service restaurant
Cheng, Chu-hao
;
Liang, Rong-da
;
Zhang, Jun-shu
;
Fang, I-jung
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 424-444
Persistent link: https://www.econbiz.de/10010396152
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
