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~type_genre:"Graue Literatur"
~person:"Kitchen, Philip J."
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Kitchen, Philip J.
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Working paper / Department of Commerce, College of Business, Massey University
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Product withdrawal pandemonium : marketing communication implications from the Pan Pharmaceuticals product withdrawals
Eagle, Lynne C.
;
Hawkins, Jacinta
;
Kitchen, Philip J.
; …
-
2004
Persistent link: https://www.econbiz.de/10002084600
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