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Search: subject:"program loyalty"
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Beziehungsmarketing
5
Consumer behaviour
5
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5
Kundenbindungsprogramm
5
Loyalty program
5
Relationship marketing
5
Brand loyalty
3
Markentreue
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Program loyalty
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2
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Communication effectiveness
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Loyalty program engagement behavior
1
Loyalty program loyalty
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Loyalty program value
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Retail trade
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Reward program
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Store loyalty
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Structural equation modeling
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brand loyalty
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program loyalty
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structure equation modelling
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value perception
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Bruwer, Johan
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Gupta, Samir
1
Meyer-Waarden, Lars
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Park, Eujin
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Shrivastava, Amit
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So, Jing Theng
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Asia marketing journal
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International journal of business innovation and research : IJBIR
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Journal of retailing and consumer services
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Measuring business excellence
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ECONIS (ZBW)
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How desirable is the medium? : effect of point accumulation scheme on consumer loyalty toward reward program
Park, Eujin
- In:
Asia marketing journal
24
(
2023
)
4
,
pp. 190-205
Persistent link: https://www.econbiz.de/10013555708
Saved in:
2
Does
program
loyalty
induce brand loyalty?
Funde, Yogesh
;
Shrivastava, Amit
- In:
International journal of business innovation and …
35
(
2024
)
4
,
pp. 578-593
Persistent link: https://www.econbiz.de/10015358502
Saved in:
3
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
4
Loyalty program and communication effectiveness as drivers of store loyalty
Curatman, Aang
;
Suroso, Agus
;
Suliyanto
- In:
Measuring business excellence
26
(
2022
)
4
,
pp. 417-432
Persistent link: https://www.econbiz.de/10013455002
Saved in:
5
What do customers get and give in return for loyalty program membership?
So, Jing Theng
;
Danaher, Tracey
;
Gupta, Samir
- In:
Australasian marketing journal
23
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011383305
Saved in:
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