Search Results - subject:"projective technique"

Did you mean: subject:"projective techniques" (39 results)

A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience

Farhat, Zeineb; Chaney, Damien - In: Journal of travel and tourism marketing 41 (2024) 2, pp. 208-220

Persistent link: https://www.econbiz.de/10014513633

Perceptual deterrents of the green consumer

Andrews MacLelland, Melinda; Foster, Jamye; Pollitte, Wesley - In: Qualitative market research : an international journal 25 (2022) 2, pp. 293-318

Persistent link: https://www.econbiz.de/10013380465

Exploring the elements of consumer nostalgia in retailing : evidence from a content analysis of retailer collages

Shin, Hyunju; Parker, Janna - In: Journal of retailing and consumer services 35 (2017), pp. 1-11

Persistent link: https://www.econbiz.de/10011645057

Reshaping the Village Test for investigating service brand attachment

Mzahi, Chourouk - In: Qualitative Market Research: An International Journal 17 (2014) 4, pp. 393-409

projective technique in qualitative market research has the potential to generate additional and insightful data that increase …

Persistent link: https://www.econbiz.de/10014987782

Reshaping the Village Test for investiating service brand attachment

Mzahi, Chourouk - In: Qualitative market research : an international journal 17 (2014) 4, pp. 393-409

Persistent link: https://www.econbiz.de/10010430670

Technique of collage for store design atmospherics

Dakoumi Hamrouni, Amel; Touzi, Maha - In: Qualitative Market Research: An International Journal 14 (2011) 3, pp. 304-323

ideal store by using the projective technique of collage. In particular, it discusses the role of the factor of atmosphere … distraction. Research limitations/implications – The projective technique of collage made it possible to go further than a …

Persistent link: https://www.econbiz.de/10014987274