Search Results - subject:"promotion"

Environmentally sustainable apparel merchandising of recycled cotton-polyester blended garments : analysis of consumer preferences and purchasing behaviors

Pranta, Arnob Dhar; Rahaman, Md. Tareque; Repon, Md. … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-13

This research work examines how consumer behavior and purchasing pattern are affected by recycled cotton-polyester blended clothing, with a particular emphasis on sustainable apparel merchandising. The use of recycled materials has drawn a lot of attention as environmental sustainability in the...

Persistent link: https://www.econbiz.de/10015072098

Quantifying the short- and long-term effects of promotional incentives in a loyalty program : evidence from birthday rewards in a large retail company

Nishio, Kazuki; Hoshino, Takahiro - In: Journal of retailing and consumer services 81 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015116829

Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel

Guchhait, Rekha; Bhattacharya, Sandipa; Sarkar, Biswajit; … - In: Journal of retailing and consumer services 81 (2024), pp. 1-13

Persistent link: https://www.econbiz.de/10015116885

Price promotions, beneficiary framing, and mental accounting

Fisher, Geoffrey; McGranaghan, Matthew; Liaukonyte, Jura; … - In: Quantitative marketing and economics : QME 21 (2023) 2, pp. 147-181

Persistent link: https://www.econbiz.de/10014333875

The impact of price promotions on sales of unhealthy food and drink products in British retail stores

Watt, Toby; Beckert, Walter; Smith, Richard; Cornelsen, … - In: Health economics 32 (2023) 1, pp. 25-46

Persistent link: https://www.econbiz.de/10013461886

Sinn stiften, Werte schaffen - Steinbeis 1983-2023

Auer, Michael (ed.) - Steinbeis-Stiftung für Wirtschaftsförderung - 2023 - 1. Auflage

Persistent link: https://www.econbiz.de/10014544919

Promotion on the internet : the impact on the consumer and its effects : selected examples

Marciszewska, Barbara; Szydłowska, Wiktoria - 2023

Persistent link: https://www.econbiz.de/10014382111

Rhetoric and marketing intourism websites through visual figures

Zakharova, Ganna - In: Revista internacional de turismo, empresa y territorio … 7 (2023) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10014382625

Extended warranty and its impact on perception in sales promotion of durables

Dunković, Dario; Knežević, Blaženka - In: Business, mangagement and economics engineering : BMEE 21 (2023) 2, pp. 204-217

the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual … perceptions that arise when customers are confronted with an extended warranty as part of the product promotion in a store. The …

Persistent link: https://www.econbiz.de/10014487622

Implications of unobservable promotion on distribution channel strategies in a retail platform

Dai, Bin; Du, Yuwen; Xie, Xia - In: Transportation research : an international journal 185 (2024), pp. 1-21

Persistent link: https://www.econbiz.de/10015078393