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Search: subject:"promotions"
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Subject
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Sales promotion
1,908
Verkaufsförderung
1,908
Consumer behaviour
880
Konsumentenverhalten
880
Sales-promotion
408
Preismanagement
321
Pricing strategy
321
Einzelhandel
294
Retail trade
286
promotions
234
Theorie
233
Theory
231
Marketingmanagement
199
Werbung
194
Werbewirkung
193
Advertising effects
191
Marketing management
190
Advertising
171
Beziehungsmarketing
168
Relationship marketing
168
Marketing
167
USA
160
Deutschland
157
United States
154
Germany
143
Promotions
143
Brand management
133
Markenführung
133
Internet marketing
131
Online-Marketing
131
Verkauf
128
Online retailing
126
Online-Handel
126
Selling
118
Rabatt
109
Rebate
107
Salespeople
98
Verkaufspersonal
98
Markenartikel
86
Ladengestaltung
84
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Undetermined
766
Free
538
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Article
1,595
Book / Working Paper
1,184
Journal
8
Other
4
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Article in journal
1,323
Aufsatz in Zeitschrift
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Working Paper
198
Graue Literatur
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Non-commercial literature
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Aufsatz im Buch
153
Book section
153
Arbeitspapier
144
Hochschulschrift
85
Thesis
57
Lehrbuch
30
Ratgeber
28
Textbook
27
Guidebook
26
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21
Collection of articles of several authors
21
Fallstudie
21
Sammelwerk
21
Dissertation u.a. Prüfungsschriften
17
Conference paper
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Konferenzbeitrag
15
Aufsatzsammlung
12
Amtsdruckschrift
10
Government document
10
Bibliografie enthalten
6
Bibliography included
6
Glossar enthalten
6
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Handbook
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Handbuch
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Article
5
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4
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4
Conference Paper
4
Sammlung
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English
2,066
German
367
Undetermined
350
French
7
Romanian
2
Dutch
1
Author
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Gedenk, Karen
14
Neslin, Scott A.
13
Kauhanen, Antti
12
Usman, Osly
12
Bosquet, Clément
11
Combes, Pierre-Philippe
11
Görtz, Gunnar
11
Sinitsyn, Maxim
11
Ailawadi, Kusum L.
10
Ebeling, Peter
9
Javdani, Mohsen
9
Malik, Garima
9
Bauer, Hans H.
8
Breugelmans, Els
8
Frederiksen, Anders
8
Kind, Hans Jarle
8
Lang, Ewald
8
Monroe, Kent B.
8
Mullin, Roddy
8
Zhang, Jie
8
Belch, George E.
7
Belch, Michael A.
7
Cools, Kees
7
Foros, Øystein
7
Heerde, Harald J. van
7
Huchzermeier, Arnd
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Laeven, Luc
7
Lamo, Ana
7
Malshe, Avinash
7
Pfeifer, Christian
7
Rajagopal
7
Zettelmeyer, Florian
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cornelißen, Thomas
6
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Institute for the Study of Labor (IZA)
19
National Bureau of Economic Research
7
C.E.P.R. Discussion Papers
5
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
5
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
5
HAL
5
Springer Fachmedien Wiesbaden
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Europäischer Rechnungshof
3
Kanada / Dominion Bureau of Statistics
3
Nationalökonomisk Institut, Institut for Økonomi
3
Université Paris-Dauphine (Paris IX)
3
Berliner Wissenschafts-Verlag
2
CESifo
2
Centre for Market and Public Organisation (CMPO), University of Bristol
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Econometric Society
2
Elinkeinoelämän Tutkimuslaitos (ETLA)
2
Erich-Schmidt-Verlag <Berlin>
2
HEC Paris (École des Hautes Études Commerciales)
2
Institut für Betriebswirtschaft <Braunschweig>
2
Inter-American Development Bank
2
Tinbergen Institute
2
Tinbergen Instituut
2
Unité Mixte de Recherche Marchés, Organisations, Institutions et Stratégies d'Acteurs (UMR MOISA), Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
2
Wirtschaftswissenschaftliche Fakultät, Leibniz Universität Hannover
2
eSocialSciences
2
AMACOM
1
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Anhörung zum Aktionsprogramm Ökolandbau <2001, Braunschweig>
1
Betriebswirtschaftlichen Beratungsstelle f.d. Einzelhandel
1
Bundesverband Druck und Medien
1
Center for Economic Research <Tilburg>
1
Center for Tobacco Control Research and Education, UC San Francisco
1
Centre Interuniversitaire de Recherche en Analyse des Organisations (CIRANO)
1
Centre for International Economic Studies
1
Centro Studi di Economia e Finanza (CSEF)
1
Centrum för arbetsmarknadspolitisk forkskning (CAFO), Ekonomihögskolan
1
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Published in...
All
Journal of retailing and consumer services
65
Journal of business research : JBR
63
Journal of retailing
46
IZA Discussion Papers
44
Journal of promotion management : JPM
43
Marketing Science
40
Journal of marketing research : JMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Journal of marketing
24
European journal of operational research : EJOR
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of Islamic marketing : JIMA
17
Journal of the Academy of Marketing Science
17
Psychology & marketing
17
SpringerLink / Bücher
16
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
Discussion paper series / IZA
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
Management Science
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Quantitative marketing and economics : QME
12
The journal of product & brand management
12
International journal of hospitality management
11
International journal of production economics
11
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Information systems research : ISR
8
International journal of production research
8
Journal of advertising research
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
Company and customer relations
7
Discussion papers / CEPR
7
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Source
All
ECONIS (ZBW)
2,212
USB Cologne (EcoSocSci)
263
RePEc
243
EconStor
63
BASE
10
Showing
41
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50
of
2,791
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Date (oldest first)
41
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
42
Is suggestive selling effective in increasing sales? : investigating its role in store promotion strategy using retail chain data from the U.S.
Pai, Dinesh Ramdas
;
Bhatt, Siddharth
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10014250026
Saved in:
43
Content that engages your customers : the role of brand congruity and
promotions
in social media
Montaguti, Elisa
;
Valentini, Sara
;
Vecchioni, Federica
- In:
Journal of interactive marketing
58
(
2023
)
1
,
pp. 16-33
Persistent link: https://www.econbiz.de/10014228862
Saved in:
44
Online
promotions
and hedonic motives as moderators in the relationship between e-impulsive buying tendency and customer satisfaction : evidence from India
Madhu, Sumetha
;
Soundararajan, Vasanthi
;
Parayitam, …
- In:
Journal of internet commerce
22
(
2023
)
3
,
pp. 395-431
Persistent link: https://www.econbiz.de/10014320493
Saved in:
45
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
46
Don't waste that free lettuce! : impact of BOGOF
promotions
on retail profit and food waste
Wu, Qi
;
Honhon, Dorothee
- In:
Production and operations management : the flagship …
32
(
2023
)
2
,
pp. 501-523
Persistent link: https://www.econbiz.de/10014266053
Saved in:
47
Stimulators of impulse buying behaviour : an analysis of Pakistan's readymade garment buyers
Nawaz, Nainan
;
Rehman, Hina
;
Kashif, Sadaf
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 202-224
Persistent link: https://www.econbiz.de/10014310011
Saved in:
48
I deserve that deal! : effects of new customer exclusive
promotions
on existing service customers
Gardner, Mary Jane
;
Melancon, Joanna Phillips
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10013546192
Saved in:
49
The welfare effects of promotional fees
Myśliwski, Mateusz
;
Sanches, Fabio M.
;
Silva Junior, Daniel
-
2020
-
This draft: July 9, 2020
promotions
. Anecdotal evidence suggests that these fees are sizeable and have important consequences for firms and consumers, but …
Persistent link: https://www.econbiz.de/10012241869
Saved in:
50
Support on the way to the top? The effect of organisational equal opportunities measures on women's promotion prospects
Wanger, Susanne
-
2022
Even though women have been able to increase their participation in management positions to a small extent in recent years, they are still significantly underrepresented in management positions. Organisational measures to promote gender equality and work-life balance are seen as an option to...
Persistent link: https://www.econbiz.de/10013333553
Saved in:
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