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~isPartOf:"The journal of consumer marketing"
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The journal of consumer marketing
European journal of marketing : EJM
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To save or to lose : does framing price promotion affect consumers' purchase intentions?
Gamliel, Eyal
;
Herstein, Ram
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 152-158
Persistent link: https://www.econbiz.de/10009162015
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