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~subject:"Markenführung"
~isPartOf:"California management review"
~isPartOf:"Journal of business research : JBR"
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Markenführung
Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
29
Konsumentenverhalten
29
Preismanagement
12
Pricing strategy
12
Einzelhandel
11
Retail trade
11
Advertising effects
9
Werbewirkung
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Brand management
7
Low-cost strategy
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Marketingmanagement
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Niedrigpreisstrategie
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Ladengestaltung
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Salespeople
6
Store design
6
Verkaufspersonal
6
Beziehungsmarketing
5
Relationship marketing
5
Theorie
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Theory
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Advertising
4
Bibliometrics
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Brand image
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Online retailing
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Online-Handel
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Dawar, Niraj
1
Deva, Rangarajan
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1
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Gillespie, Brian
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Guizani, Haythem
1
Guzman, Francisco
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Hidalgo, Pedro
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Kareklas, Ioannis
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Le Dang Lang
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Lim, Weng Marc
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Manzur, Enrique
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Muehling, Darrel D.
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Risselada, Hans
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Uribe, Rodrigo
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California management review
Journal of business research : JBR
Journal of retailing and consumer services
7
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of marketing research : JMR
4
Journal of retailing
3
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
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A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global business review
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Global journal of business management : GJBM
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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INSEAD Working Paper
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Innovative Markenführung und -implementierung
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Integrated marketing communication
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International journal of advertising : the review of marketing communications
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International journal of business
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International journal of business innovation and research : IJBIR
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
7
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1
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
2
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
4
Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of business research : JBR
82
(
2018
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
Saved in:
5
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
Saved in:
6
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
7
The impact of brand personality and sales
promotions
on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
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