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~subject:"Markenführung"
~subject:"Confidence"
~isPartOf:"California management review"
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California management review
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Go configure : the mix of purchasing practices to choose for your supply base
Lindgreen, Adam
;
Vanhamme, Joëlle
;
Raaij, Erik M. van
; …
- In:
California management review
55
(
2012/13
)
2
,
pp. 72-96
Persistent link: https://www.econbiz.de/10009717745
Saved in:
2
B2B brand architecture
Muylle, Steve
;
Dawar, Niraj
;
Deva, Rangarajan
- In:
California management review
54
(
2011/12
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009507850
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