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The Retailer Needs to Be Paid for Sophisticated Decisions : Modelling Promotional Interactions between Consumers, Retailers and Brand Managers
Marks, Robert E.
;
Midgley, David
-
2008
moderates brand competition by choosing the store
promotions
that consumers see each week. The interactions between consumers …
Persistent link: https://www.econbiz.de/10014047128
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