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~subject:"Markenführung"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
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Journal of marketing research : JMR
Brand the Future : systematische Markenentwicklung im B2B
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7
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6
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Mitarbeiterpotenzial nach Maß
Gey, Thomas
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 191-200)
.
2017
Persistent link: https://www.econbiz.de/10011565762
Saved in:
2
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
3
Brand portfolio
promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
4
The impact of brand equity and innovation on the long-term effectiveness of
promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
5
Estimating promotion response when competitive
promotions
are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
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