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~subject:"Markenführung"
~subject:"Einzelhandelspreis"
~isPartOf:"Journal of marketing research : JMR"
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Search: subject:"promotions"
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Markenführung
Einzelhandelspreis
Sales promotion
35
Verkaufsförderung
35
Consumer behaviour
13
Konsumentenverhalten
13
Market research
6
Marktforschung
6
Advertising effects
5
Werbewirkung
5
Brand management
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Preismanagement
4
Pricing strategy
4
Theorie
4
Theory
4
pricing
4
Beziehungsmarketing
3
Brand image
3
Einzelhandel
3
Low-cost strategy
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Niedrigpreisstrategie
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Relationship marketing
3
Retail price
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Aribarg, Anocha
1
Arora, Neeraj
1
Banerjee, Somak
1
Biswas, Abhijit
1
Briesch, Richard A.
1
Cai, Fengyan
1
Desai, Preyas S.
1
Grewal, Dhruv
1
Guha, Abhijit
1
Hui, Michael K.
1
Kamakura, Wagner A.
1
Koenigsberg, Oded
1
Ledolter, Johannes
1
Moon, Sangkil
1
Nordfält, Jens
1
Pauwels, Koen
1
Purohit, Devavrat
1
Sethuraman, Raj
1
Shen, Hao
1
Slotegraaf, Rebecca J.
1
Tellis, Gerard J.
1
Verma, Swati
1
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Journal of marketing research : JMR
Journal of retailing
13
Journal of retailing and consumer services
11
Journal of business research : JBR
9
Journal of promotion management : JPM
7
Journal of promotion management : innovations in planning and applied research
7
The international review of retail, distribution and consumer research
5
Marketing letters : a journal of research in marketing
4
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
CUDARE working paper series
2
European journal of marketing : EJM
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of agricultural & food industrial organization
2
Journal of revenue and pricing management
2
Report / Marketing Science Institute
2
Retail supply chain management : quantitative models and empirical studies
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
A reader in marketing communications
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
INSEAD Working Paper
1
Information systems research : ISR
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ECONIS (ZBW)
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
The effect of location on price estimation : understanding number-location and number-order associations
Cai, Fengyan
;
Shen, Hao
;
Hui, Michael K.
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 718-724
Persistent link: https://www.econbiz.de/10009659282
Saved in:
3
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
4
Forward buying by retailers
Desai, Preyas S.
;
Koenigsberg, Oded
;
Purohit, Devavrat
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 90-102
Persistent link: https://www.econbiz.de/10003947445
Saved in:
5
Brand portfolio
promotions
Aribarg, Anocha
;
Arora, Neeraj
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10003756177
Saved in:
6
The impact of brand equity and innovation on the long-term effectiveness of
promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
7
Estimating promotion response when competitive
promotions
are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
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