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~subject:"Markenführung"
~person:"Ailawadi, Kusum L."
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A reader in marketing communications
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Pursuing the value-conscious consumer: store brands versus national brand
promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
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