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~subject:"Markenführung"
~person:"Ailawadi, Kusum L."
~person:"Asif, Mirza Huzaifa"
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Markenführung
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Ailawadi, Kusum L.
Asif, Mirza Huzaifa
Arora, Neeraj
3
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A reader in marketing communications
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Journal of Asian finance, economics and business : JAFEB
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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din
;
Ahmad, Bilal
;
Asif, Mirza …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
11
,
pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
Saved in:
2
Pursuing the value-conscious consumer: store brands versus national brand
promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
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