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~subject:"Markenführung"
~subject:"Regression analysis"
~person:"Ailawadi, Kusum L."
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Markenführung
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Sales promotion
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Ailawadi, Kusum L.
Chandon, Pierre
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A reader in marketing communications
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
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ECONIS (ZBW)
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Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
2
Pursuing the value-conscious consumer: store brands versus national brand
promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
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