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~subject:"Markenführung"
~subject:"Brand management"
~person:"Bagchi, Rajesh"
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Journal of consumer research : JCR ; an interdisciplinary journal
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Promotional games increase consumer conversion rates and spending
Hock, Stefan J.
;
Bagchi, Rajesh
;
Anderson, Thomas M.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012234352
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