//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"promotions"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand management
Sales promotion
1,907
Verkaufsförderung
1,907
Consumer behaviour
880
Konsumentenverhalten
880
Sales-promotion
408
Preismanagement
321
Pricing strategy
321
Einzelhandel
294
Retail trade
286
promotions
234
Theorie
233
Theory
231
Marketingmanagement
198
Werbung
194
Werbewirkung
193
Advertising effects
191
Marketing management
189
Advertising
171
Beziehungsmarketing
168
Relationship marketing
168
Marketing
166
USA
160
Deutschland
157
United States
154
Germany
143
Promotions
143
Internet marketing
130
Online-Marketing
130
Verkauf
128
Online retailing
126
Online-Handel
126
Selling
118
Rabatt
109
Rebate
107
Salespeople
98
Verkaufspersonal
98
Markenartikel
86
Ladengestaltung
84
more ...
less ...
Online availability
All
Undetermined
45
Free
23
Type of publication
All
Article
105
Book / Working Paper
28
Type of publication (narrower categories)
All
Article in journal
94
Aufsatz in Zeitschrift
94
Aufsatz im Buch
12
Book section
12
Graue Literatur
5
Non-commercial literature
5
Arbeitspapier
3
Working Paper
3
Bibliografie
2
Collection of articles of several authors
2
Einführung
2
Sammelwerk
2
Amtsdruckschrift
1
Case study
1
Conference paper
1
Fallstudie
1
Government document
1
Hochschulschrift
1
Konferenzbeitrag
1
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
English
123
German
10
Author
All
Arora, Neeraj
3
Moon, Sangkil
3
Abril Barrie, Carmen
2
Avdulaj, Jonida
2
Dawes, John
2
Gupta, Sachin
2
Hackley, Christopher E.
2
Henderson, Ty
2
Huang, Rui
2
Kamakura, Wagner A.
2
Kuntner, Tobias
2
Ledolter, Johannes
2
Loureiro, Sandra Maria Correia
2
Marks, Robert E.
2
Muehling, Darrel D.
2
Mullin, Roddy
2
Perloff, Jeffrey M.
2
Soni, Neha
2
Usman, Osly
2
Verghese, Manoj
2
Villas-Boas, Sofia
2
Wittink, Dick R.
2
Agheshlouei, Hamed
1
Ahmad, Bilal
1
Ailawadi, Kusum L.
1
Akbar, Muhammad Imad Ud Din
1
Akhmetshin, E. M.
1
Al-Nashmi, Murad Mohammed
1
Almamary, Abdulkraim Abdullah
1
Anand, Manoj
1
Anderson, Thomas M.
1
Aribarg, Anocha
1
Arruda, William
1
Asif, Mirza Huzaifa
1
Aurier, Philippe
1
Azevedo, António
1
Badrinarayanan, Vishag
1
Bagchi, Rajesh
1
Bahtiar Mohamad
1
Bai, Peijie
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of marketing research : JMR
4
Journal of retailing
3
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
2
A reader in marketing communications
1
Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
1
California management review
1
Cutting edge international research
1
Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Global business review
1
Global journal of business management : GJBM
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
INSEAD Working Paper
1
Innovative Markenführung und -implementierung
1
Integrated marketing communication
1
International journal of advertising : the review of marketing communications
1
International journal of business
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
more ...
less ...
Source
All
ECONIS (ZBW)
133
Showing
81
-
90
of
133
Sort
Relevance
Date (newest first)
Date (oldest first)
81
Perceived fit and deal framing : the moderating effect of perceived fit on sales
promotions
in line and brand extensions
Shen, Feng
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 295-303
Persistent link: https://www.econbiz.de/10010422966
Saved in:
82
Sales promotion and its effect on brand switching behaviour in the Indian FMCG market
Rashmi, Ms.
- In:
Global journal of business management : GJBM
8
(
2014
)
2
,
pp. 119-124
Persistent link: https://www.econbiz.de/10010533370
Saved in:
83
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
84
Building brand equity with cause-related marketing : a comparison with sponsorship and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
85
Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark
;
Hunt, James M.
- In:
Journal of food products marketing
20
(
2014
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
Saved in:
86
Exploring shopper marketing approach implications on brand communication at the point-of-purchase : an expert's opinion qualitative study
Duarte Silveira, Paulo
;
Galamba Marreiros, Cristina
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1329-1337
Persistent link: https://www.econbiz.de/10010470529
Saved in:
87
Yoga im Abendkleid? : zur Interdependenz von Audience Development und Markenstrategie im klassischen Konzertbetrieb
Krüerke, Paul
-
2014
Persistent link: https://www.econbiz.de/10010478341
Saved in:
88
Marketing communications : brands, experiences and participation
Fill, Chris
-
2013
-
6. ed.
Persistent link: https://www.econbiz.de/10013481770
Saved in:
89
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
90
An involvement explanation for nostalgia advertising effects
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009535752
Saved in:
First
Prev
5
6
7
8
9
10
11
12
13
14
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->