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~subject:"Markenführung"
~type_genre:"Article in journal"
~person:"Briesch, Richard A."
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Markenführung
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Advertising effects
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Briesch, Richard A.
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How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
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