Li, Ying; Cao, Hongduo; Li, Jiayan; Tan, Yong; Meng, Zixuan - In: Journal of management science and engineering 7 (2022) 4, pp. 630-648
society. This study examines topic propagation in relation to microblogging from the perspective of the "peer effect." Using … data of hot topics from Weibo, we analyze how the social effect and propagation pathway influence the topic propagation … and is based on but different from the Bass diffusion model. We find that most propagation pathways end after a single …